Articles Tagged ‘PepsiCo’


Is Twitter’s $1M price tag for branded emojis worth it?

February 9, 2016

Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.

Share on FacebookShare on LinkedInShare on Twitter

Tailor social strategy to one stage in customer journey: Forrester exec

November 9, 2012

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

Share on FacebookShare on LinkedInShare on Twitter