Articles Tagged ‘Ping Mobile’


Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

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Audi A3 challenges the given with dual publication effort on mobile

February 10, 2015

German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.

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Zenith tutorializes watch maintenance with mobile app

January 21, 2015

Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.

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Luisa Via Roma targets global ecommerce consumers through Vogue

January 5, 2015

Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.

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Pinterest’s Promoted Pins aim high in 2015

December 31, 2014

Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.

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Audio vs. beacons: Which is better at driving in-store engagements?

December 26, 2014

Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.

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Hermès links holiday to travel with Departures mobile effort

December 18, 2014

French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.

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Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

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Chanel shows off fall handbags via interactive mobile ad

October 30, 2014

French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.

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Montblanc taps philanthropic readers of Departures with mobile ad

October 1, 2014

Germany’s Montblanc is looking to draw philanthropists from Departures’ audience to highlight the good deeds of the publication’s readers.

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