Articles Tagged ‘Ping Mobile’


Burberry drives traffic to revamped SoHo store with The Cut placement

August 20, 2015

British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.

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Fondation Louis Vuitton spurs ageless interactions via mobile apps

July 16, 2015

LVMH’s Fondation Louis Vuitton is increasing visitor interaction, regardless of the guest’s age, through two mobile applications.

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Burberry prompts Father’s Day gifting via mobile ad

June 5, 2015

British fashion and accessories house Burberry is helping readers of Departures’ mobile Web site give “with love” through a series of advertisements.

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Net-A-Porter gives readers options with searchable mobile ad

April 23, 2015

Online retailer Net-A-Porter is letting consumers customize their experience through an interactive display advertisement on Harper’s Bazaar’s mobile-optimized site.

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Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

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Audi A3 challenges the given with dual publication effort on mobile

February 10, 2015

German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.

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Zenith tutorializes watch maintenance with mobile app

January 21, 2015

Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.

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Luisa Via Roma targets global ecommerce consumers through Vogue

January 5, 2015

Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.

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Pinterest’s Promoted Pins aim high in 2015

December 31, 2014

Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.

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Audio vs. beacons: Which is better at driving in-store engagements?

December 26, 2014

Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.

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