Articles Tagged ‘print marketing’


Armani touts brand personality in latest eyewear campaign

April 10, 2013

Italian fashion house Giorgio Armani is pushing brand lifestyle and its eyewear in the latest installment of its “Frames of Life” campaign that brings together the stories of five young characters.

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47 in-book advertisers take ads in Architectural Digest’s April digital edition

March 19, 2013

Hermès and Ralph Lauren tweaked the focus of their spring campaigns to be appealing to readers of Architectural Digest’s April issue, while jewelers and high-end home advertisers stuck with ongoing campaigns.

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Land Rover, Patek Philippe tap tailored audience of new WSJ. Money glossy

March 13, 2013

The Wall Street Journal is tailoring its U.S. weekend edition to high-net-worth readers with a new quarterly personal wealth management magazine that contains global coverage.

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Louis Vuitton, Zegna push menswear in second M magazine issue

March 1, 2013

Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.

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Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages

February 28, 2013

Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.

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Chanel, Dior continue print streak in W’s March issue

February 21, 2013

Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.

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Hermès, Estée Lauder target affluent women in March Town & Country

February 14, 2013

Hermès, Estée Lauder and other luxury apparel and beauty advertisers are looking to target affluent women in the March issue of Hearst’s Town & Country.

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Fendi, Chanel push collections with multi-page ads in March issue of Tatler

February 12, 2013

Fendi, Chanel and other luxury advertisers are staying top of mind among their target audience with multi-page advertisements in the March issue of Condé Nast’s Tatler magazine.

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Ad pages increase 34pc in WSJ. Magazine February issue

February 1, 2013

Cartier, Giorgio Armani, Bulgari, Longines and Breguet are some of the luxury advertisers that took out key placements in the February issue of WSJ. Magazine.

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Departures boasts 14pc ad revenue increase for January/February issue

January 11, 2013

Cartier, Breguet, Porsche, Bentley Motors and Louis Vuitton are among the luxury advertisers in the January/February issue of American Express Publishing’s Departures magazine that marks a 14.4 percent increase in ad revenue compared to the year-ago period.

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