Articles Tagged ‘retail marketing’


Associates armed with technology are most powerful showrooming tool: NRF speaker

January 16, 2013

NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail’s Big Show 2013.

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Give consumers a personalized journey from digital to the store: NRF speaker

January 16, 2013

NEW YORK – Consumers are looking for new content that gives them their own personalized journey from digital platforms to a store through a definitive call to action, according to a speaker at the National Retail Federation’s Retail’s Big Show 2013.

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5 luxury marketing trends of 2012

December 31, 2012

Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.

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Bergdorf Goodman reaches affluent homes via holiday catalog

November 9, 2012

New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.

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