Articles Tagged ‘retail’


Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Harrods hosts first Digital Fashion Summit to recruit blogger opinion

April 8, 2014

British department store Harrods brought together eight fashion taste makers for a photo shoot in London as part of its first Digital Fashion Summit.

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Barneys exec says risk taking essential to brand building, understanding consumers

April 8, 2014

NAPLES, FL – The creative director of Barneys New York said yesterday at the Luxury Summit 2014 that brands should not avoid taking risks, as failure is an essential part of growth and a way to understand the tastes of target consumers.

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Saks’ café creates Fabergé-inspired dish to round out egg hunt presence

April 7, 2014

Saks Fifth Avenue’s New York in-store restaurant Café SFA has created a Fabergé-themed egg dish to tie into the department store chain’s Easter display by the jewelry brand.

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Fortnum & Mason encourages ecommerce browsing with Easter bunny hunt

April 7, 2014

British department store Fortnum & Mason is hosting a contest that asks consumers to search for a cartoon bunny on its ecommerce site.

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Lalique hosts private US boutique viewings for $800K necklace

April 7, 2014

French crystal-maker Lalique is giving enthusiasts in the United States a chance to meet one-on-one with the creative director of the brand’s jewelry division to better understand the inspiration behind its latest collection.

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Top 10 luxury brand mobile efforts of Q1

April 4, 2014

Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.

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Lalique raises awareness for architectural pieces via Bloomingdale’s exhibit

April 4, 2014

French crystal-maker Lalique is showcasing its architectural line within a Bloomingdale’s store to raise awareness for its range of merchandise.

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Net-A-Porter uses multiple moving ads to attract consumer attention

April 3, 2014

British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.

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Cartier reassures consumers during renovations via temporary Fifth Avenue boutique

April 2, 2014

French jeweler Cartier is temporarily relocating further up New York’s Fifth Avenue while its flagship goes under extensive renovations through 2016.

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