Articles Tagged ‘Ron Kurtz’


Are you affluent or middle class? Why it matters

January 28, 2016

Your effectiveness as a marketer or retailer of true luxury products or services could be substantially influenced by your answer to this question.

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What luxury marketers should expect in 2016

January 4, 2016

Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.

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Luxury pours out of Design District for Art Basel Miami Beach

December 4, 2015

From fashion boutique gallery displays to ridesharing yacht applications, Art Basel Miami Beach has become a sanctuary for luxury brands looking to make an impression on discerning affluents and art enthusiasts.

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Do not ignore the millionaire next door

October 20, 2015

Today, the wealthiest 10 percent of United States households consists of 12 million households with a net worth of $1 million or more. This is more than twice as many households, with more than twice as much wealth as in 2002.

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BMW expands golf tournament events to reach wide audience

June 23, 2015

German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.

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St. Regis opens in Moscow despite Russian instability

May 4, 2015

Starwood’s St. Regis property is opening in Moscow despite uncertainties in the Russian economy and a downturn in travel to the city.

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Caviar House & Prunier expands offerings to include airport location

April 21, 2015

Caviar House & Prunier is bringing its signature seafood to travelers looking for luxury with a location at John F. Kennedy International Airport in New York.

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The Savoy divulges butler tasks to differentiate service

February 25, 2015

Fairmont’s The Savoy in London is keeping consumers informed with a new infographic that provides insight into the daily life of a butler at the hotel.

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Millionaire myths are hurting luxury marketing: report

February 9, 2015

Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.

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Land Rover, Holland & Holland express lifestyle affinities via vehicle collaboration

November 10, 2014

British automaker Land Rover is teaming up with the British gunsmith Holland & Holland to bring consumers a vehicle that draws upon the ventures of both brands.

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