Articles Tagged ‘Scott Forshay’


How mobile changed bricks-and-mortar shopping – for better or worse

October 9, 2013

Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.

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Luxury marketers should boost presence in mobile ads to reach target consumers

February 14, 2013

Luxury marketers should boost their presence in mobile advertising to remain relevant to their constantly-connected target consumer group.

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BMW raises the bar on mobile via video, Google ad content

January 18, 2013

German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.

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Jaguar pushes all-wheel-drive technology via Wall Street Journal video ads

January 16, 2013

Jaguar North America is pushing its Instinctive All Wheel Drive technology that is available for XJ and XF models via interactive video advertisements on The Wall Street Journal’s Web site homepage.

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Zegna bolsters mobile app, Google+ page via runway content

January 14, 2013

Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.

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Are luxury marketers slacking on mobile for the holidays?

December 13, 2012

Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.

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Hugo Boss pushes third-party sales via People.com mobile ad

December 10, 2012

German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.

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Tiffany aims to boost mobile sales via New York Times ad

November 30, 2012

Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.

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Ralph Lauren shows off holiday collection via interactive, video ads

November 28, 2012

U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.

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Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience

November 26, 2012

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

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