Articles Tagged ‘ShopBop’


Mandarin Oriental exec: Treat Twitter as independent social channel

October 22, 2012

NEW YORK – A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.

Shopbop bolsters Chinese experience via increased customer service options

June 4, 2012

Online retailer Shopbop is bolstering its site experience to Chinese consumers by launching a dedicated customer service team in Chengdu, China.

Will luxury brands lose status by selling on ShopBop’s wedding boutique?

March 7, 2011

Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.