New York department store Bergdorf Goodman promoted its 2013 documentary film “Scatter My Ashes at Bergdorf’s” through an advertisement on The Cut’s mobile site.

There are two schools of thought on this, but the emerging debate is whether the luxury brand’s name is draw enough to encourage click-through on mobile ads.

Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.

What we are noticing is that many luxury brands are choosing to skip the call to action in their mobile banner ads.

Watchmaker Bell & Ross is enhancing its simple spring advertising campaign through a QR code that brings consumers to a dedicated mobile-optimized site.

Luxury marketers should boost their presence in mobile advertising to remain relevant to their constantly-connected target consumer group.

British fashion house Belstaff optimized its New York Fashion Week runway show stream so that consumers could view the live footage and an adjoining Twitter hashtag feed via desktop and mobile devices.

Luxury marketers should look to not only engage their most savvy consumers, but wow press attendees during Fashion Week runway shows using mobile technologies.

Mobile provides unique tools for luxury fashion houses to transform their Fashion Week runway presentation into an opportunity for increased engagement and conversation among target consumers.

Italian lifestyle brand Giorgio Armani is driving mobile commerce through a takeover advertisement on Condé Nast-owned Vanity Fair’s mobile Web site.