LVMH’s Fondation Louis Vuitton is increasing visitor interaction, regardless of the guest’s age, through two mobile applications.
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British fashion and accessories house Burberry is helping readers of Departures’ mobile Web site give “with love” through a series of advertisements.
Italian automaker Maserati is taking fans on a Quattroporte journey with a new mobile application that focuses solely on the famed vehicle.
Online retailer Net-A-Porter is letting consumers customize their experience through an interactive display advertisement on Harper’s Bazaar’s mobile-optimized site.
Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.
Swiss watchmaker Patek Philippe is extending the impact of its 175th anniversary celebration with an ad on Departures’ mobile and desktop Web sites.
Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.
Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.