Online retailer Net-A-Porter is letting consumers customize their experience through an interactive display advertisement on Harper’s Bazaar’s mobile-optimized site.
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Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.
Swiss watchmaker Patek Philippe is extending the impact of its 175th anniversary celebration with an ad on Departures’ mobile and desktop Web sites.
Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.
Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.
Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.