Articles Tagged ‘Shuli Lowy’


Maserati focuses on traditional vehicle for new app

May 11, 2015

Italian automaker Maserati is taking fans on a Quattroporte journey with a new mobile application that focuses solely on the famed vehicle.

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Net-A-Porter gives readers options with searchable mobile ad

April 23, 2015

Online retailer Net-A-Porter is letting consumers customize their experience through an interactive display advertisement on Harper’s Bazaar’s mobile-optimized site.

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Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

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Audi A3 challenges the given with dual publication effort on mobile

February 10, 2015

German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.

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Patek Philippe leads with timepiece statistics for Departures ad

February 2, 2015

Swiss watchmaker Patek Philippe is extending the impact of its 175th anniversary celebration with an ad on Departures’ mobile and desktop Web sites.

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Zenith tutorializes watch maintenance with mobile app

January 21, 2015

Switzerland’s Zenith Watches has created a tutorial-driven mobile application for Apple and Android devices to help horologists maintain, service and restore timepieces on their own.

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Luisa Via Roma targets global ecommerce consumers through Vogue

January 5, 2015

Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.

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Pinterest’s Promoted Pins aim high in 2015

December 31, 2014

Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.

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Audio vs. beacons: Which is better at driving in-store engagements?

December 26, 2014

Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.

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Hermès links holiday to travel with Departures mobile effort

December 18, 2014

French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.

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