Luxury marketers such as Christian Dior, Rolex, Chanel, David Yurman, Marc Jacobs, Cartier, Louis Vuitton, Roberto Cavalli and Hublot are getting a fresh start for the new year in the January issue of Condé Nast’s W magazine.
Articles Tagged ‘Siegel+Gale’
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
Department store chain Nordstrom is encouraging foot traffic to its in-store Men’s Shops in the latest direct mail catalog that shows apparel, accessories, jewelry and fragrance through street-style photography.
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
British apparel and accessories label Alfred Dunhill released a slew of multichannel efforts for its autumn/winter 2012 Voice campaign featuring new ambassadors and content.
Storied window displays that combine art with apparel and accessories while steering clear of technology will attract locals and tourists to flagship locations and meet the evolving tastes of affluent consumers.
Topshop’s range of merchandise in select Nordstrom stores this summer is widely believed to be a savvy move by the two retailers, indicating that this partnership will not tarnish the high-end department store chain’s luxury gleam.
Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.