Articles Tagged ‘Siegel+Gale’


Boucheron sets sights on Indian consumer with high-jewelry suite

July 8, 2015

French jeweler Boucheron is retracing its historic link to Indian dignitaries through its new high-jewelry collection, Bleu de Jodhpur.

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Omega looks toward solar energy to explore its pioneering spirit

March 10, 2015

Swiss watchmaker Omega is flying into the future through its partnership with Solar Impulse, an environmental project whose goal is to circumnavigate the globe using solar power alone.

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Omega eyes the end of vision problems with nonprofit partnership

February 19, 2015

Swiss watch manufacturer Omega is taking to the sky to further a humanitarian partnership with Orbis International as the nonprofit combats visionary disorders in undeveloped countries.

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Boucheron touts design aesthetics to display watch’s perpetuity

November 17, 2014

French jeweler Boucheron is reaffirming the timelessness of its men’s Reflet timepiece among its enthusiasts.

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Tiffany explores Elsa Peretti’s career to spark collection interest

June 24, 2014

Jeweler Tiffany & Co. is revitalizing interest in its Elsa Peretti collections with a social campaign that includes the musings of the Italian jewelry designer.

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Prada dreams up imaginary flora to define target consumer traits

April 23, 2014

Italian fashion label Prada is expanding its Candy fragrance range with the introduction of Prada Candy Florale.

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Jaquet Droz develops museum Web site to house unique creations

March 21, 2014

Swiss watchmaker Jaquet Droz has developed a dedicated museum-like Web site to pay homage to its founders by showcasing timepieces from throughout its heritage.

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Omega breaks down 80 years of Olympic timekeeping

February 10, 2014

Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.

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Tag Heuer fetes 2013 McLaren collaboration with $14K watch

December 6, 2013

Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.

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Armani attracts aspirational consumers with InStyle sweepstakes

August 26, 2013

Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.

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