Articles Tagged ‘Siegel+Gale’


Prada dreams up imaginary flora to define target consumer traits

April 23, 2014

Italian fashion label Prada is expanding its Candy fragrance range with the introduction of Prada Candy Florale.

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Jaquet Droz develops museum Web site to house unique creations

March 21, 2014

Swiss watchmaker Jaquet Droz has developed a dedicated museum-like Web site to pay homage to its founders by showcasing timepieces from throughout its heritage.

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Omega breaks down 80 years of Olympic timekeeping

February 10, 2014

Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.

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Tag Heuer fetes 2013 McLaren collaboration with $14K watch

December 6, 2013

Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.

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Armani attracts aspirational consumers with InStyle sweepstakes

August 26, 2013

Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.

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Bulgari, Gemfields stand out among fashion-focused ads in Town & Country

August 8, 2013

Bulgari, Chanel skincare and Gemfields advertisements are found among the fall fashion advertisements in the September issue of Hearst’s Town & Country to round out the typically fashion-focused issue.

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Tacori explains target customers via behind-the-scenes video

August 5, 2013

U.S. jewelry brand Tacori is taking fans behind the scenes of its Par Chance video campaign to explain what it means to be a “Tacori girl” through exclusive interviews.

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Armani, Cartier push men’s eyewear in third M issue

July 1, 2013

Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.

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66pc of consumers will pay more for simplified experiences: Siegel+Gale

June 27, 2013

NEW YORK – Two Siegel+Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands need to simplify consumer experiences to attract and retain customers.

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Luxury marketers seize fresh start in January W magazine

January 4, 2013

Luxury marketers such as Christian Dior, Rolex, Chanel, David Yurman, Marc Jacobs, Cartier, Louis Vuitton, Roberto Cavalli and Hublot are getting a fresh start for the new year in the January issue of Condé Nast’s W magazine.

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