Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
Articles Tagged ‘Siegel+Gale’
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.
Bulgari, Chanel skincare and Gemfields advertisements are found among the fall fashion advertisements in the September issue of Hearst’s Town & Country to round out the typically fashion-focused issue.
U.S. jewelry brand Tacori is taking fans behind the scenes of its Par Chance video campaign to explain what it means to be a “Tacori girl” through exclusive interviews.
Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.
NEW YORK – Two Siegel+Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands need to simplify consumer experiences to attract and retain customers.
Luxury marketers such as Christian Dior, Rolex, Chanel, David Yurman, Marc Jacobs, Cartier, Louis Vuitton, Roberto Cavalli and Hublot are getting a fresh start for the new year in the January issue of Condé Nast’s W magazine.
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.