Articles Tagged ‘social media marketing’


Snapchat 2.0 creates new marketing opportunities while requiring extra diligence

April 11, 2016

Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.

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As social influencer programs gain, some marketers land in hot water

March 25, 2016

The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers hired by an agency, underscoring the need for marketers to tread carefully as such programs become more prevalent.

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Social media contests should focus on experiences not giveaways

March 18, 2016

While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.

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Will Snapchat’s high engagement rates pull ad spend away from Facebook?

March 3, 2016

With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.

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Can Snapchat keep users happy as in-app marketing proliferates?

October 15, 2015

Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.

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Heyday for hashtags has passed for marketers

September 29, 2015

When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.

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Facebook’s Verified Pages to keep social-savvy brands’ reputations intact

June 17, 2013

Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.

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Saks lures digital audience to first Louboutin US in-store boutique

June 14, 2013

Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.

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Four Seasons Hong Kong enlivens young travelers with Instagram campaign

June 13, 2013

Four Seasons Hotel Hong Kong is interacting with a diverse group of young consumers by inviting Instagram users to capture views of the cosmopolitan city.

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Chanel renews brand interest among global, aspirational audience

May 30, 2013

French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.

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