Articles Tagged ‘social media marketing’


Can Snapchat keep users happy as in-app marketing proliferates?

October 15, 2015

Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.

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Heyday for hashtags has passed for marketers

September 29, 2015

When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.

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Facebook’s Verified Pages to keep social-savvy brands’ reputations intact

June 17, 2013

Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.

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Saks lures digital audience to first Louboutin US in-store boutique

June 14, 2013

Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.

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Four Seasons Hong Kong enlivens young travelers with Instagram campaign

June 13, 2013

Four Seasons Hotel Hong Kong is interacting with a diverse group of young consumers by inviting Instagram users to capture views of the cosmopolitan city.

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Chanel renews brand interest among global, aspirational audience

May 30, 2013

French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.

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Brian Atwood engages fans via month-long Instagram campaign

May 17, 2013

Footwear label Brian Atwood is increasing its follower base on Instagram with a contest to acknowledge loyal customers.

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Cross-channel Mother’s Day luxury marketing to outdo email

May 8, 2013

Luxury marketers across all product categories are looking to prompt Mother’s Day gift purchases via email, but those that add innovation to the mix are more likely to secure the sale.

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Donna Karan: No one else can tell your brand story

May 2, 2013

NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.

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Four Seasons: Engagement carries more value than number of social followers

May 2, 2013

NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.

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