New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.
Articles Tagged ‘social media’
One of the best ways for luxury brands to attract affluent women using social media is Pinterest.
A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.
By giving us a useful service for free, social media companies want something back. And it is our data that they want.
Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.
Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?