The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
Articles Tagged ‘social media’
For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.
French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.
Estée Lauder Cos.’ Crème de la Mer is introducing a new Illuminating Eye Gel treatment with two promotional campaigns called Through Their Eyes and #Eyeslightup.
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.
Today in luxury marketing – Behind the vision: Q&A with Bernard Arnault; Japan only bright spot for Asia’s luxury market as Hong Kong protests; The “social media new deal” for luxury brands; Jaguar Land Rover seeks China-built luxury dominance.