Articles Tagged ‘social media’


Maserati traverses Russia for next leg of Modena rally

August 28, 2014

Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.

Share on FacebookShare on LinkedInShare on Twitter

Are branded or widely used hashtags more effective for luxury brands?

August 22, 2014

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

Share on FacebookShare on LinkedInShare on Twitter

Anya Hindmarch adds GIFs to extend minimart campaign

August 19, 2014

British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.

Share on FacebookShare on LinkedInShare on Twitter

Hermès gives orange boxes an appetite in video series

August 19, 2014

French leather goods maker Hermès is celebrating its iconic orange boxes by observing what they do when the sun goes down.

Share on FacebookShare on LinkedInShare on Twitter

Moët & Chandon calls for branded Toastsgrams at US Open

August 18, 2014

LVMH-owned Champagne maker Moët & Chandon is augmenting its position as the official Champagne of the US Open Aug. 25 with social initiatives.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz leverages LinkedIn recommend feature for C-Class boost

August 4, 2014

German automaker Mercedes-Benz is leveraging social networking platform LinkedIn to drive interest in its new C-Class model.

Share on FacebookShare on LinkedInShare on Twitter

The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

Share on FacebookShare on LinkedInShare on Twitter

Longines introduces reinvented watch using social media

July 10, 2014

Swiss watchmaker Longines is releasing a new edition of the Longines Avigation, a watch originally developed for the British Army in 1949.

Share on FacebookShare on LinkedInShare on Twitter

Jean Paul Gaultier creates “Glorywall” to increase Twitter presence

July 9, 2014

French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

Share on FacebookShare on LinkedInShare on Twitter