New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
Articles Tagged ‘social media’
When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.
Department stores Barneys and Bergdorf Goodman are increasing engagement with their highly-trafficked holiday window displays with Instagram components that will likely hike global awareness.
Hilton Hotels’ Waldorf Astoria, Chicago enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.
Week after week British automaker Aston Martin has been reinforcing its Friday film tradition that explores the brand’s history, examines certain models, travels to exclusive events and discusses design aesthetics, while amassing a devoted social media following.
NEW YORK – A Four Seasons executive at the Luxury Interactive 2013 conference said that the hotel chain generates around 3,400 pieces of original content per week across 393 social media and related channels.
Retailer Barneys New York is making its presence known during New York Fashion Week by using a branded hashtag in its Twitter and Instagram posts.
French leather goods maker Longchamp is pushing its fall 2013 collection through a social media countdown that led up to the release of a branded video and online game.
Footwear label Jimmy Choo is pushing its new eyewear collection in a fast-paced video and shoppable image slideshow that showcases the brand as an important aspect of a glamorous lifestyle.
French leather goods maker Longchamp is teasing its fall 2013 campaign through social media to keep consumers engaged and drive interest in the products.