French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.
Articles Tagged ‘social media’
Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.
Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.
Days after the highly anticipated birth of Princess Charlotte of Cambridge, luxury brands are taking the opportunity to congratulate the royal family on social media and present a number of bespoke gifts to the new princess.
Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.
With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.
Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.