The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
Articles Tagged ‘social media’
British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.
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The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.
NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
Land Rover North America is inviting fans to follow along on a 1,000-mile trek across the United States to celebrate the 25th anniversary of the “Great Divide Expedition.”
Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.
Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.
Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.