Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.
Articles Tagged ‘social media’
Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.
British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.
French leather goods maker Hermès is celebrating its iconic orange boxes by observing what they do when the sun goes down.
LVMH-owned Champagne maker Moët & Chandon is augmenting its position as the official Champagne of the US Open Aug. 25 with social initiatives.
German automaker Mercedes-Benz is leveraging social networking platform LinkedIn to drive interest in its new C-Class model.
The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.
Swiss watchmaker Longines is releasing a new edition of the Longines Avigation, a watch originally developed for the British Army in 1949.
French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.