Articles Tagged ‘social media’


Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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Watchmakers flaunt virtuosity, classicism at SIHH 2015 via social media

January 26, 2015

For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.

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Berluti targets youth with new Tumblr

January 26, 2015

French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.

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La Mer taps “high-style” influencers to showcase skincare

January 12, 2015

Estée Lauder Cos.’ Crème de la Mer is introducing a new Illuminating Eye Gel treatment with two promotional campaigns called Through Their Eyes and #Eyeslightup.

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Consumer passion strengthened by brand-based social engagement: report

January 5, 2015

According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.

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What social currency can do for – and to – the marketer’s brand

January 5, 2015

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

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What are luxury brands expanding for?

November 13, 2014

The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.

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McLaren mixes folklore with innovation in campaign

November 10, 2014

British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.

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More Snapchat advertising opportunities are coming fast

October 31, 2014

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

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LVMH, Japan, social media and Jaguar – News briefs

October 22, 2014

Today in luxury marketing – Behind the vision: Q&A with Bernard Arnault; Japan only bright spot for Asia’s luxury market as Hong Kong protests; The “social media new deal” for luxury brands; Jaguar Land Rover seeks China-built luxury dominance.

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