Articles Tagged ‘social media’


The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

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Longines introduces reinvented watch using social media

July 10, 2014

Swiss watchmaker Longines is releasing a new edition of the Longines Avigation, a watch originally developed for the British Army in 1949.

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Jean Paul Gaultier creates “Glorywall” to increase Twitter presence

July 9, 2014

French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Twitter drives brand app downloads via targeted promotions

July 2, 2014

Twitter is providing brands with sharper tools to drive mobile application downloads.

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Moët & Chandon keeps fans engaged with theme-changing Instagram contest

June 11, 2014

LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer-long photo contest.

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Hotel brands increase transparency, digital curation for discerning travelers

June 9, 2014

Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics.

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Luxury auto brands rushing to scale Facebook communities

June 3, 2014

Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.

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Merchants look beyond referrals to drive transactions on social media

June 2, 2014

There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.

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Lexus gives young filmmakers room to experiment in Life is Amazing series

June 2, 2014

Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series.

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