Articles Tagged ‘social media’


Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Giorgio Armani Beauty urges women to say yes

February 17, 2015

Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.

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Saks provides global fashion inspiration with illustrated series

February 13, 2015

Department store chain Saks Fifth Avenue is sharing its perspectives on the global fashion weeks through a month-long social media campaign centered on stop-motion videos.

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Snapchat opens the floodgates to publishers and brands

February 12, 2015

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

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Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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Watchmakers flaunt virtuosity, classicism at SIHH 2015 via social media

January 26, 2015

For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.

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Berluti targets youth with new Tumblr

January 26, 2015

French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.

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La Mer taps “high-style” influencers to showcase skincare

January 12, 2015

Estée Lauder Cos.’ Crème de la Mer is introducing a new Illuminating Eye Gel treatment with two promotional campaigns called Through Their Eyes and #Eyeslightup.

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Consumer passion strengthened by brand-based social engagement: report

January 5, 2015

According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.

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What social currency can do for – and to – the marketer’s brand

January 5, 2015

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

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