Articles Tagged ‘social media’


Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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Mercedes-Benz brings consumers along for Floridian cultural tour

March 24, 2015

German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.

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Jaguar attracts audience for “fiercest feat yet” with artistic teasers

March 24, 2015

British automaker Jaguar is giving its followers on social media a sneak preview of the exciting feat it will attempt on March 24 to promote the release of its new XF car.

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Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.

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Town Residential updates image with Web site, advertisements

March 10, 2015

New York real estate firm Town Residential is rebranding itself with a new Web site and multi-media marketing campaign that will highlight its unique approach and commitment to customer service.

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Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Giorgio Armani Beauty urges women to say yes

February 17, 2015

Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.

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Saks provides global fashion inspiration with illustrated series

February 13, 2015

Department store chain Saks Fifth Avenue is sharing its perspectives on the global fashion weeks through a month-long social media campaign centered on stop-motion videos.

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Snapchat opens the floodgates to publishers and brands

February 12, 2015

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

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Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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