Articles Tagged ‘social media’


Chopard redefines royalty with Imperiale collection

September 2, 2015

Swiss jeweler Chopard is revealing its Imperiale collection after extensive teasing on social media.

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Publisher performance on Instagram skyrockets 133pc

August 24, 2015

While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.

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Thomas Pink brings back blue in video with Cambridge cricket player

August 17, 2015

British fashion label Thomas Pink is highlighting its unique designs with a new video for its “Which Shirt Are You?” campaign.

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Social ad budgets should be moved over to media teams: Forrester

August 14, 2015

Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.

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Armani makes it personal by sharing photos of designer on vacation

August 13, 2015

Italian fashion label Giorgio Armani is using social media to share its intimate side with a collection of posts showing the designer at his personal vacation home in Pantelleria, Italy.

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New marketing strategies are needed to target Generation Z

August 5, 2015

Using social media to capture the attention of Generation Z is the latest key to marketing success, according to a new infographic from Inflexion Interactive.

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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc

July 31, 2015

Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.

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Karl Lagerfeld plans private VIP parties for fragrance launch

July 29, 2015

Fashion label Karl Lagerfeld is organizing exclusive Instagram parties for its community of enthusiasts as part of a promotion for its new fragrance duo.

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Top 10 automotive brand efforts of H1

July 28, 2015

Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.

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Former Twitter exec looks to change online retail market

July 24, 2015

Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

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