Articles Tagged ‘social media’


Mobile optimization is essential for brands using social media platforms: L2

April 27, 2015

With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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Veuve Clicquot expands social media presence with Tumblr page

April 20, 2015

LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.

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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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Versace shows its technological-savviness via live-stream app Periscope

April 14, 2015

Italian fashion label Versace is giving consumers access to its events by live streaming them with the latest social media application Periscope.

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Calling out media double standard on promoted hashtags

April 8, 2015

Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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Brands must accommodate drastic shifts in retail landscape

March 30, 2015

NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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Mercedes-Benz brings consumers along for Floridian cultural tour

March 24, 2015

German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.

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