Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.

Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.

U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer’s personality.

British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.

By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.

Italian fashion house Gucci is targeting young music enthusiasts through a Myspace page dedicated to its new unisex Gucci Sync timepiece.

Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.

Fine jewelry maker David Yurman is playing with consumers’ emotions through a social video that tells the story of the designer’s inspiration for the new Starburst collection.

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.