Today in luxury marketing – Behind the vision: Q&A with Bernard Arnault; Japan only bright spot for Asia’s luxury market as Hong Kong protests; The “social media new deal” for luxury brands; Jaguar Land Rover seeks China-built luxury dominance.
Articles Tagged ‘social media’
The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.
NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
Land Rover North America is inviting fans to follow along on a 1,000-mile trek across the United States to celebrate the 25th anniversary of the “Great Divide Expedition.”
Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.
Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.
Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.
British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.
French leather goods maker Hermès is celebrating its iconic orange boxes by observing what they do when the sun goes down.
LVMH-owned Champagne maker Moët & Chandon is augmenting its position as the official Champagne of the US Open Aug. 25 with social initiatives.