Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
Articles Tagged ‘social media’
During London Fashion Week, some brands were more successful than others at rising above the social media clutter.
Private aviation brand Wheels Up has plans to unveil its 45th aircraft, a pink Beechcraft King Air 350i, to raise awareness for breast cancer.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
French footwear maker Berluti is raising awareness with a personality-driven short film and accompanying #ShoeCheck campaign.
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Swiss jeweler Chopard is revealing its Imperiale collection after extensive teasing on social media.
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
British fashion label Thomas Pink is highlighting its unique designs with a new video for its “Which Shirt Are You?” campaign.
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.