Starwood Hotels and Resorts is encouraging its patrons to enjoy a vacation like they “meme” it.
Articles Tagged ‘social media’
Swiss apparel and accessories brand Bally is putting its foot down with a new initiative and social campaign.
Snapchat’s recent privacy update, allowing it to share user content with marketers, is inciting a backlash that will eventually fade, but marketers should still be wary of using these images too soon.
LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.
Search and display advertising continue to shift to mobile, helping to make it one of the key drivers behind a strong first half for digital advertising, according to a new report from the Interactive Advertising Bureau.
Social media to ultra-high-net-worth individuals is not fun. They tend to like to stay among their peers, not out of snobbery, but for the ability to interact with people that do not need something from them.
NEW YORK – Social media has opened the world up for millennials and for the first time has allowed luxury brands to directly interact with tomorrow’s affluent consumers.
NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13.
Luxury Daily’s live news from Oct. 9 – Dior recognizes menswear interest with dedicated flagship; Gucci muses on definition of contemporary at Shanghai art exhibit; 99pc of Balmain’s Paris Fashion Week social actions from Instagram; Fairmont enriches holiday gifting via scented package.
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.