Articles Tagged ‘social media’


Roger Vivier taps new representative to reach younger consumers

June 30, 2015

French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.

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Jaguar equips Wimbledon fans via sensors to leverage emotion

June 30, 2015

Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.

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Cartier, Refinery29 highlight professional women following their dreams

June 29, 2015

French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site.

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Prada sketches new eyewear collection with fashion illustrators

June 29, 2015

Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection.

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Saks illustrates globe trotting appeal of Chloé bag through social series

June 26, 2015

Department store chain Saks Fifth Avenue is taking Chloé’s “posh” Drew handbag on a whirlwind world tour in a social media campaign.

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Shangri-La, Tesla, Harrods, Condé Nast – Live news

June 26, 2015

Luxury Daily’s live news from June 24 – Shangri-La expands Asian presence with new Hefei location; Tesla surpasses milestone with combined total of 1 billion miles; Harrods reveals summer sale with 3D art installation; Condé Nast explores fashionable closets in new video series.

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Moschino’s Jeremy Scott reveals personal story in documentary

June 25, 2015

Italian fashion label Moschino is giving consumers an inside look at the brand by sharing the intimate history of its creative director Jeremy Scott in a new documentary.

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Harrods reveals summer sale with 3D art installation

June 25, 2015

British retailer Harrods is celebrating the start of its summer sale with a large optical illusion artwork on its roof.

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Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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