French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.
Articles Tagged ‘social media’
Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.
French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site.
Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection.
Department store chain Saks Fifth Avenue is taking Chloé’s “posh” Drew handbag on a whirlwind world tour in a social media campaign.
Luxury Daily’s live news from June 24 – Shangri-La expands Asian presence with new Hefei location; Tesla surpasses milestone with combined total of 1 billion miles; Harrods reveals summer sale with 3D art installation; Condé Nast explores fashionable closets in new video series.
Italian fashion label Moschino is giving consumers an inside look at the brand by sharing the intimate history of its creative director Jeremy Scott in a new documentary.
British retailer Harrods is celebrating the start of its summer sale with a large optical illusion artwork on its roof.
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.