Articles Tagged ‘social media’


Facebook adds $1B in ad revenue, with mobile’s share topping 75pc

July 31, 2015

Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.

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Karl Lagerfeld plans private VIP parties for fragrance launch

July 29, 2015

Fashion label Karl Lagerfeld is organizing exclusive Instagram parties for its community of enthusiasts as part of a promotion for its new fragrance duo.

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Top 10 automotive brand efforts of H1

July 28, 2015

Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.

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Former Twitter exec looks to change online retail market

July 24, 2015

Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

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McLaren holds golden boot social contest to fete partnership

July 23, 2015

British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.

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Dior provides insight into its founder with expanded Summer Saga content

July 17, 2015

French fashion house Christian Dior is encouraging consumers to visit new locations in Paris as part of its Summer Saga series honoring the brand’s eponymous founder.

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Nordstrom goes big with rooftop Instagram installation to promote sale

July 17, 2015

Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.

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Viktor & Rolf explores relationship between fashion, art in video

July 16, 2015

Dutch fashion house Viktor & Rolf is exploring the similarities and differences between fashion and art in a new video produced by Refinery29 and Visionaire.

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Mercedes-Benz primes viewers with countdown before golf tournament

July 16, 2015

German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.

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Estée Lauder appeals to international consumers with new contributor

July 15, 2015

Beauty marketer Estée Lauder is reaching out to international consumers by choosing social media sensation Irene Kim as its new global beauty contributor.

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