Articles Tagged ‘social media’


What are luxury brands expanding for?

November 13, 2014

The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.

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McLaren mixes folklore with innovation in campaign

November 10, 2014

British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.

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More Snapchat advertising opportunities are coming fast

October 31, 2014

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

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LVMH, Japan, social media and Jaguar – News briefs

October 22, 2014

Today in luxury marketing – Behind the vision: Q&A with Bernard Arnault; Japan only bright spot for Asia’s luxury market as Hong Kong protests; The “social media new deal” for luxury brands; Jaguar Land Rover seeks China-built luxury dominance.

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Peninsula Hotels taps snowman to lead holiday initiatives

October 21, 2014

The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.

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The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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Land Rover shows off vehicle strengths, nature in legacy journey

October 3, 2014

Land Rover North America is inviting fans to follow along on a 1,000-mile trek across the United States to celebrate the 25th anniversary of the “Great Divide Expedition.”

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Top 10 social videos of Q3

October 2, 2014

Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.

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Maserati traverses Russia for next leg of Modena rally

August 28, 2014

Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.

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Are branded or widely used hashtags more effective for luxury brands?

August 22, 2014

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

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