Articles Tagged ‘social media’


Dior takes consumers behind-the-scenes at Cannes Film Festival

May 20, 2015

French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Balmain announces H&M collaboration with star-studded flair

May 19, 2015

French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.

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Piaget uses modern Possession campaign to appeal to younger consumers

May 12, 2015

Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.

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How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

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Rolls-Royce appeals to modern consumers via livestream launch on Periscope

May 8, 2015

British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.

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Luxury brands highlight royal relations by welcoming Princess Charlotte

May 5, 2015

Days after the highly anticipated birth of Princess Charlotte of Cambridge, luxury brands are taking the opportunity to congratulate the royal family on social media and present a number of bespoke gifts to the new princess.

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Hublot wins big with sponsorship of Mayweather fight

May 5, 2015

Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.

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Mobile optimization is essential for brands using social media platforms: L2

April 27, 2015

With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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