Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.
Articles Tagged ‘social media’
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.
Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?
If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.
NEW YORK – Consumers who are engaged with a brand across multiple platforms are the highest spenders, said a Barneys New York executive at Luxury FirstLook: Strategy 2014.
French fashion house Lanvin posted a series of black-and-white photography on photo-sharing platform Pinterest to celebrate the little black dress, a staple design for the brand.
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
Italian automaker Lamborghini is working its way through a four-part video series that calls for fans to share to unlock new content leading up to the release of a new model.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.