Articles Tagged ‘social media’


Dior provides insight into its founder with expanded Summer Saga content

July 17, 2015

French fashion house Christian Dior is encouraging consumers to visit new locations in Paris as part of its Summer Saga series honoring the brand’s eponymous founder.

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Nordstrom goes big with rooftop Instagram installation to promote sale

July 17, 2015

Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.

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Viktor & Rolf explores relationship between fashion, art in video

July 16, 2015

Dutch fashion house Viktor & Rolf is exploring the similarities and differences between fashion and art in a new video produced by Refinery29 and Visionaire.

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Mercedes-Benz primes viewers with countdown before golf tournament

July 16, 2015

German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.

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Estée Lauder appeals to international consumers with new contributor

July 15, 2015

Beauty marketer Estée Lauder is reaching out to international consumers by choosing social media sensation Irene Kim as its new global beauty contributor.

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Marc Jacobs furthers employee stories with after hours series

July 14, 2015

U.S. fashion brand Marc Jacobs is introducing consumers to its employees with an expanded video series that explores what they do after work.

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Dior highlights details of Joaillerie Atelier creations in film series

July 14, 2015

French couture house Christian Dior is introducing its new Joaillerie Atelier with a series of video shorts that depict the handiwork that goes into the creation of its high-jewelry collection.

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Lamborghini shares tour of China on social media for anniversary celebration

July 13, 2015

Italian automaker Lamborghini is celebrating 10 years in the Chinese market with a driving tour of the country and a social campaign.

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Wimbledon inspires variety of marketing efforts from luxury brands

July 8, 2015

With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.

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Balmain promotes adventure with resort 2016 campaign

July 7, 2015

French fashion house Balmain is introducing consumers to its resort 2016 collection with an elaborate campaign focusing on the spirit of adventure.

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