Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
Articles Tagged ‘social media’
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.
Neiman Marcus is enticing its consumers to “Love to Give” with an Instagram gift guide.
Donatella Versace, the creative director of Italian fashion label Versace, is the latest leading designer to create a personal Instagram account.
Social media has become an integral aspect of fashion marketing, with the 56 percent of consumers following branded accounts likely to spend more on purchases than those who do not, according to a new report by Fashionbi.
Starwood Hotels and Resorts is encouraging its patrons to enjoy a vacation like they “meme” it.
Swiss apparel and accessories brand Bally is putting its foot down with a new initiative and social campaign.
Snapchat’s recent privacy update, allowing it to share user content with marketers, is inciting a backlash that will eventually fade, but marketers should still be wary of using these images too soon.
LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.
Search and display advertising continue to shift to mobile, helping to make it one of the key drivers behind a strong first half for digital advertising, according to a new report from the Interactive Advertising Bureau.