If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.
Articles Tagged ‘social media’
NEW YORK – Consumers who are engaged with a brand across multiple platforms are the highest spenders, said a Barneys New York executive at Luxury FirstLook: Strategy 2014.
French fashion house Lanvin posted a series of black-and-white photography on photo-sharing platform Pinterest to celebrate the little black dress, a staple design for the brand.
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
Italian automaker Lamborghini is working its way through a four-part video series that calls for fans to share to unlock new content leading up to the release of a new model.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.
Department stores Barneys and Bergdorf Goodman are increasing engagement with their highly-trafficked holiday window displays with Instagram components that will likely hike global awareness.
Hilton Hotels’ Waldorf Astoria, Chicago enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.
Week after week British automaker Aston Martin has been reinforcing its Friday film tradition that explores the brand’s history, examines certain models, travels to exclusive events and discusses design aesthetics, while amassing a devoted social media following.