Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
Articles Tagged ‘social media’
Department store chain Barneys New York is calling on consumers to advocate for equality on International Day of the Girl.
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
During London Fashion Week, some brands were more successful than others at rising above the social media clutter.
Private aviation brand Wheels Up has plans to unveil its 45th aircraft, a pink Beechcraft King Air 350i, to raise awareness for breast cancer.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
French footwear maker Berluti is raising awareness with a personality-driven short film and accompanying #ShoeCheck campaign.
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Swiss jeweler Chopard is revealing its Imperiale collection after extensive teasing on social media.
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.