German automaker Mercedes-Benz is leveraging social networking platform LinkedIn to drive interest in its new C-Class model.
Articles Tagged ‘social media’
The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.
Swiss watchmaker Longines is releasing a new edition of the Longines Avigation, a watch originally developed for the British Army in 1949.
French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Twitter is providing brands with sharper tools to drive mobile application downloads.
LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer-long photo contest.
Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics.
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.
There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.