Articles Tagged ‘social media’


Moët & Chandon keeps fans engaged with theme-changing Instagram contest

June 11, 2014

LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer-long photo contest.

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Hotel brands increase transparency, digital curation for discerning travelers

June 9, 2014

Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics.

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Luxury auto brands rushing to scale Facebook communities

June 3, 2014

Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.

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Merchants look beyond referrals to drive transactions on social media

June 2, 2014

There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.

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Lexus gives young filmmakers room to experiment in Life is Amazing series

June 2, 2014

Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series.

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Luxury brands active on average of 2.2 Chinese social platforms: L2

May 28, 2014

Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.

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60pc of affluent Baby Boomers inclined to use social media: report

May 23, 2014

Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute.

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Ritz-Carlton gets to the essence of guest tales in six words

May 14, 2014

The Ritz-Carlton is inviting fans to submit six-word stories capturing brand-related memories that will then be shared in various forms on social media.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Lancôme soars to top of beauty brands in China: L2

April 2, 2014

International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2′s latest beauty report.

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