Articles Tagged ‘social media’


Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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Kenzo takes poppy flower around the world in new series

June 19, 2015

Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance.

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Gucci taps London tastemaker to highlight tailoring in video

June 15, 2015

Italian fashion label Gucci is highlighting its craftsmanship in a social video dedicated to its men’s tailoring collection.

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Hong Kong Tatler releases new Web site to streamline digital presence

June 15, 2015

Hong Kong Tatler is catering to its digitally savvy readers with the release of an updated Web site.

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Montblanc touts adventure with elaborate video campaign

June 15, 2015

Germany’s Montblanc is showing consumers its multifaceted personality with a series of portrait videos for the new “Trailblazers” campaign.

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Real-time strategies essential element of retail rehaul: report

June 12, 2015

Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.

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Estée Lauder appeals to millennials in new fragrance effort

June 12, 2015

Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.

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Bentley contrasts cars, horses in social video

June 10, 2015

British automaker Bentley Motors is emphasizing the natural power of its vehicles in a short video for its Continental GT.

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Aston Martin, Montblanc, Guerlain and Fabergé – Live news

June 9, 2015

Luxury Daily’s live news from June 8 – Aston Martin teases consumers with details about new powerboat; Montblanc collaborates with designer for collection of pens; Guerlain explores fantastical galaxy in short video for new collection; Fabergé spreads brand awareness by bringing exhibit to new locations.

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Guerlain explores fantastical galaxy in short video for new collection

June 8, 2015

French beauty brand Guerlain is introducing its new line of products with a short instructional video that the brand shared with consumers online.

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