Articles Tagged ‘social media’


Facebook now owns the three most ubiquitous mobile apps in the world

February 21, 2014

Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Share on FacebookShare on LinkedInShare on Twitter

Instagram registers 15x more engagement than Facebook: L2

February 13, 2014

L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.

Share on FacebookShare on LinkedInShare on Twitter

Daimler, Chanel, BMW and luxury fashion – News briefs

February 12, 2014

Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.

Share on FacebookShare on LinkedInShare on Twitter

Facebook’s shift away from engagement will benefit mobile advertisers

January 27, 2014

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Share on FacebookShare on LinkedInShare on Twitter

Can social media be used for mobile direct response?

January 22, 2014

If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.

Share on FacebookShare on LinkedInShare on Twitter

Core consumers shop 10 days per year, need to be engaged 350: Barneys exec

January 16, 2014

NEW YORK – Consumers who are engaged with a brand across multiple platforms are the highest spenders, said a Barneys New York executive at Luxury FirstLook: Strategy 2014.

Share on FacebookShare on LinkedInShare on Twitter

Lanvin tells black dress story via Pinterest series

January 10, 2014

French fashion house Lanvin posted a series of black-and-white photography on photo-sharing platform Pinterest to celebrate the little black dress, a staple design for the brand.

Share on FacebookShare on LinkedInShare on Twitter

Harrods, Mr Porter broadcast London Fashion Week to show versatility

January 9, 2014

British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.

Share on FacebookShare on LinkedInShare on Twitter

Lamborghini gradually unveils new model in quasi-reality video series

December 20, 2013

Italian automaker Lamborghini is working its way through a four-part video series that calls for fans to share to unlock new content leading up to the release of a new model.

Share on FacebookShare on LinkedInShare on Twitter

Bergdorf launches children’s gift guide by looking at comical side of holidays

December 4, 2013

New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.

Share on FacebookShare on LinkedInShare on Twitter