Articles Tagged ‘social media’


60pc of affluent Baby Boomers inclined to use social media: report

May 23, 2014

Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute.

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Ritz-Carlton gets to the essence of guest tales in six words

May 14, 2014

The Ritz-Carlton is inviting fans to submit six-word stories capturing brand-related memories that will then be shared in various forms on social media.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Lancôme soars to top of beauty brands in China: L2

April 2, 2014

International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2′s latest beauty report.

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Lamborghini focuses on Huracan model in racing game

April 1, 2014

Italian automaker Lamborghini is spurring fans to engage with its new Huracan model with a dedicated video game that features the vehicle and a single course.

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Loro Piana introduces new material with informative cartoon

March 17, 2014

Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.

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Bergdorf hosts interactive social media scavenger hunt for SXSW

March 10, 2014

New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.

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Luxury brands need a search and social strategy for Pinterest

March 6, 2014

One of the best ways for luxury brands to attract affluent women using social media is Pinterest.

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20pc of retailers conduct high-level space planning: report

March 4, 2014

A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.

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Social media conundrum: user experience vs. commercial need

March 4, 2014

By giving us a useful service for free, social media companies want something back. And it is our data that they want.

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