French couture house Christian Dior is introducing its new Joaillerie Atelier with a series of video shorts that depict the handiwork that goes into the creation of its high-jewelry collection.
Articles Tagged ‘social media’
Italian automaker Lamborghini is celebrating 10 years in the Chinese market with a driving tour of the country and a social campaign.
With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.
French fashion house Balmain is introducing consumers to its resort 2016 collection with an elaborate campaign focusing on the spirit of adventure.
Luxury marketplace Farfetch is reaching out to male consumers in preparation for its menswear site launch with a new hashtag urging them to share their passions.
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.
Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.
French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site.
Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection.