Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
Articles Tagged ‘social media’
Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute.
The Ritz-Carlton is inviting fans to submit six-word stories capturing brand-related memories that will then be shared in various forms on social media.
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2′s latest beauty report.
Italian automaker Lamborghini is spurring fans to engage with its new Huracan model with a dedicated video game that features the vehicle and a single course.
Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.
New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.
One of the best ways for luxury brands to attract affluent women using social media is Pinterest.
A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.