Articles Tagged ‘social media’


Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase

January 28, 2016

The luxury conversation occurring across social media channels has increased by 75 percent year-over-year, according to a new report by NetBase.

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Jean Paul Gaultier provides perspectives on couture show through Periscope

January 28, 2016

French couture label Jean Paul Gaultier is giving consumers a tour of its “factory” through the eyes of digital influencers.

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With 215B emails sent daily, retailers are not maximizing marketing potential: Yesmail

January 14, 2016

While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.

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Snapchat’s premium positioning at risk without better campaign analytics

January 8, 2016

Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform’s young user base, but without any ascertainable reaction data, brands should not forget its organic story capabilities.

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Social: Shouting so loud, we lose our voice

January 4, 2016

Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.

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Luxury brands share well wishes for 2016

December 31, 2015

As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year.

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Caviar House & Prunier turns to top chefs for endorsements

December 30, 2015

Caviar House & Prunier is calling on Michelin-starred chefs to help it position its products “Among the Greatest.”

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Three is the social media advertising magic number

December 28, 2015

How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?

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Instagram proper channel for interaction, Facebook for reach: L2

December 24, 2015

Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.

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Luxury Collection gets social with Beautiful Destinations campaign

December 17, 2015

Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.

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