The luxury conversation occurring across social media channels has increased by 75 percent year-over-year, according to a new report by NetBase.
Articles Tagged ‘social media’
French couture label Jean Paul Gaultier is giving consumers a tour of its “factory” through the eyes of digital influencers.
While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.
Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform’s young user base, but without any ascertainable reaction data, brands should not forget its organic story capabilities.
Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.
As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year.
Caviar House & Prunier is calling on Michelin-starred chefs to help it position its products “Among the Greatest.”
How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.