In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
Articles Tagged ‘social media’
Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance.
Italian fashion label Gucci is highlighting its craftsmanship in a social video dedicated to its men’s tailoring collection.
Hong Kong Tatler is catering to its digitally savvy readers with the release of an updated Web site.
Germany’s Montblanc is showing consumers its multifaceted personality with a series of portrait videos for the new “Trailblazers” campaign.
Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.
Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.
British automaker Bentley Motors is emphasizing the natural power of its vehicles in a short video for its Continental GT.
Luxury Daily’s live news from June 8 – Aston Martin teases consumers with details about new powerboat; Montblanc collaborates with designer for collection of pens; Guerlain explores fantastical galaxy in short video for new collection; Fabergé spreads brand awareness by bringing exhibit to new locations.
French beauty brand Guerlain is introducing its new line of products with a short instructional video that the brand shared with consumers online.