Articles Tagged ‘social media’


Instagram proper channel for interaction, Facebook for reach: L2

December 24, 2015

Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.

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Luxury Collection gets social with Beautiful Destinations campaign

December 17, 2015

Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.

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Neiman Marcus counts down to Christmas with Instagram “GIFt” guide

December 4, 2015

Neiman Marcus is enticing its consumers to “Love to Give” with an Instagram gift guide.

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Donatella Versace creates own Instagram account to share thoughts, insights

December 2, 2015

Donatella Versace, the creative director of Italian fashion label Versace, is the latest leading designer to create a personal Instagram account.

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Social posts impact 78pc of consumer purchases: Fashionbi

December 2, 2015

Social media has become an integral aspect of fashion marketing, with the 56 percent of consumers following branded accounts likely to spend more on purchases than those who do not, according to a new report by Fashionbi.

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Starwood gets social to celebrate Cyber Monday

November 24, 2015

Starwood Hotels and Resorts is encouraging its patrons to enjoy a vacation like they “meme” it.

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Bally turns to consumers for #ShoeTips and #Selfeets

November 18, 2015

Swiss apparel and accessories brand Bally is putting its foot down with a new initiative and social campaign.

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Marketers should hold off until Snapchat privacy backlash blows over

November 9, 2015

Snapchat’s recent privacy update, allowing it to share user content with marketers, is inciting a backlash that will eventually fade, but marketers should still be wary of using these images too soon.

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Omnichannel marketing allows brands to unite diverse audience

October 28, 2015

LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.

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Mobile reaches 30pc of digital ad revenues following H1 spending surge: IAB

October 23, 2015

Search and display advertising continue to shift to mobile, helping to make it one of the key drivers behind a strong first half for digital advertising, according to a new report from the Interactive Advertising Bureau.

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