Articles Tagged ‘social media’


Dior highlights details of Joaillerie Atelier creations in film series

July 14, 2015

French couture house Christian Dior is introducing its new Joaillerie Atelier with a series of video shorts that depict the handiwork that goes into the creation of its high-jewelry collection.

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Lamborghini shares tour of China on social media for anniversary celebration

July 13, 2015

Italian automaker Lamborghini is celebrating 10 years in the Chinese market with a driving tour of the country and a social campaign.

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Wimbledon inspires variety of marketing efforts from luxury brands

July 8, 2015

With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.

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Balmain promotes adventure with resort 2016 campaign

July 7, 2015

French fashion house Balmain is introducing consumers to its resort 2016 collection with an elaborate campaign focusing on the spirit of adventure.

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Farfetch supplements menswear launch via social media campaign

July 6, 2015

Luxury marketplace Farfetch is reaching out to male consumers in preparation for its menswear site launch with a new hashtag urging them to share their passions.

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Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.

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Roger Vivier taps new representative to reach younger consumers

June 30, 2015

French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.

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Jaguar equips Wimbledon fans via sensors to leverage emotion

June 30, 2015

Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.

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Cartier, Refinery29 highlight professional women following their dreams

June 29, 2015

French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site.

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Prada sketches new eyewear collection with fashion illustrators

June 29, 2015

Italian fashion house Prada is going back to the drawing board with its latest campaign featuring illustrations for its new Prada Raw eyewear collection.

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