Articles Tagged ‘social video’


Louis Vuitton connects jewelry line to iconic trunk

March 31, 2014

French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.

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Fendi showcases design details in menswear collection with social video

March 12, 2014

Italian atelier Fendi filmed a sun-filled social video to present details of its spring/summer 2014 collection as it appears in retail.

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Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion

March 3, 2014

Italian fashion label Dolce & Gabbana wove a love story between a farmhand and an aristocrat for its new Dolce perfume.

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Armani films dance party social video for ad campaign

January 21, 2014

Italian fashion brand Giorgio Armani brought its Emporio Armani print ad campaign to life with a social video showing the models dancing on set.

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Chanel explains personal designer inspiration in social video

January 17, 2014

French fashion house Chanel is giving consumers an inside look at its founder’s spirit animal and inspiration, the lion, with a short social video.

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Luxury fashion brands animate holiday greetings to show personalities

December 27, 2013

Most luxury brands wish their followers a happy holiday season through social media by displaying a photo or writing their well wishes to remind loyal consumers that they are appreciated.

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Dolce & Gabbana appeals to consumer sentiment with social video

December 23, 2013

Italian fashion brand Dolce & Gabbana filmed a sentimental family-oriented social video to debut its new line of women’s watches to appeal to consumers’ holiday mood.

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Lanvin takes consumers on set with new video

December 6, 2013

French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.

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Harrods takes consumers behind-the-scenes in new social video

September 13, 2013

London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce.

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Dior eyes men with dark, pool hall-themed collection video

August 30, 2013

French label Christian Dior is targeting affluent men with a new video for its ready-to-wear fall/winter collection that focuses on complex emotions of men while they play a game of pool.

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