French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.
Articles Tagged ‘social video’
London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce.
French label Christian Dior is targeting affluent men with a new video for its ready-to-wear fall/winter collection that focuses on complex emotions of men while they play a game of pool.
Italian label Giorgio Armani is showcasing its Emporio Armani fall/winter collection through a short video that mixes images of the models wearing the products with reflections and images of clouds in the sky.
Italian label Valentino is taking its Facebook fans behind the scenes of its haute couture fall/winter collection through a video that shows close-up shots of the products’ details.
Italian fashion house Prada’s use of an abstract theme in the fall/winter collection video is helping the brand stand out from other fashion marketers’ promotions this season.
Mobile and social videos have grabbed the attention of both consumers and brands. However, as the number of platforms continues to grow, it is becoming less clear where marketers should place their bets.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.
Fine jewelry maker David Yurman is playing with consumers’ emotions through a social video that tells the story of the designer’s inspiration for the new Starburst collection.
SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.