NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.

Fine jewelry maker David Yurman is playing with consumers’ emotions through a social video that tells the story of the designer’s inspiration for the new Starburst collection.

SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.

Italian fashion house Gucci is flaunting its spring/summer 2013 collections through a short, fast-paced video that shows off both men’s and women’s apparel and accessories.

French leather goods maker Longchamp is beating the winter blues by flaunting its spring collection in an upbeat video campaign and out-of-home advertising.

Italian jeweler Bulgari is tapping masculinity in a short film featuring Australian actor Eric Bana to push its new Man Extreme fragrance.

Italian apparel and accessories label Fendi is presenting its new small leather goods collection in an animated social video that shows the items parading through scenes of color panes and crayon doodles.

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is flaunting its property location through a new lifestyle social video that gives consumers a quick look into what the hotel has to offer.

French fashion house Chloé is showcasing its limited-edition 60th anniversary collection in a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952.

French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.