Articles Tagged ‘social video’


Ritz-Carlton gradually releases video series to boost Reserve properties

September 9, 2014

The Ritz-Carlton Hotels is gradually unveiling a social video series piece by piece, a tactic commonly used by fashion brands.

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BMW delves into i8 production with utility in mind

September 4, 2014

German automaker BMW is depicting the production process for its i8 model to explain the innovative features.

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Gucci showcases men’s tailoring in new social video

August 27, 2014

Italian fashion label Gucci is promoting its men’s collections and tailoring through a social video.

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Moët places rosé at center of party to show lifestyle

July 16, 2014

French Champagne maker Moët & Chandon is showing how it fits into a variety of festivities with a new social video.

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John Varvatos features Ringo Starr to promote new collection

July 11, 2014

Menswear label John Varvatos is releasing a video for the fall/winter 2014 collection that corresponds with a broader social effort to raise money for the Ringo Starr Peace & Love Fund.

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McLaren honors artist to offer insight into brand history

July 10, 2014

British sportscar manufacturer McLaren Automotive is celebrating Michael Turner, the artist behind the brand’s first logo.

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Hermès introduces video with Wild West theme to promote silk bandanas

July 10, 2014

France’s Hermès is bringing the Wild West to Paris with Bandanas de Soie, the brand’s silken bandana line.

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Lexus celebrates art and motion to bring attention to vehicles

July 7, 2014

Toyota Corp. automaker Lexus is continuing its “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia.

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Fendi creates social video to promote Bag Bugs

July 1, 2014

Italian fashion brand Fendi is launching its new Bag Bugs collection with a whimsical video featuring the accessory.

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Marc Jacobs releases video to portray new scent

June 30, 2014

U.S. fashion label Marc Jacobs is launching a social video directed by Sofia Coppola to advertise its new Daisy Dream fragrance.

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