Swarovski Consumer Goods Business revealed its strategy to be the global jewelry market leader by 2020 since these product lines accounted for 75 percent of its 2012 net sales.

Precision-cut crystal maker Swarovski is bolstering its brand presence on mobile image-sharing application Instagram through a contest that ties in with its spring/summer campaign.

Today in luxury marketing – Saks profit hurt by higher costs; Neiman Marcus profits rise; Audi will boost German output further in March on US demand; Celebrity spawn Zoë Kravitz designs capsule collection for Swarovski.

Precision-crystal maker Swarovski is linking its in-store, digital and mobile properties through a campaign for its spring/summer Tropical Paradise collection that includes a new mobile application and microsite.

Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.

Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users.

Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.

Luxury marketers incorporated new technologies into branded mobile applications to wow their consumers, further engage with brand enthusiasts and boost mobile sales this year.