During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.
Articles Tagged ‘Tiffany & Co.’
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Jeweler Tiffany & Co. is revitalizing interest in its Elsa Peretti collections with a social campaign that includes the musings of the Italian jewelry designer.
Today in luxury marketing – Mr Porter to launch Kingsman line; Lost in translation: how language barriers might affect a luxury brand’s ‘temperature’; Mr. Ralph Lauren and the ultimate changing of the guard; Tiffany on the Champs Elysées.
Jeweler Tiffany & Co. is targeting consumers in China through a collaboration with Chinese painter Yu Hong that symbolizes the brand’s Keys collection.
Jeweler Tiffany & Co. is grabbing the attention of The New York Times mobile readers with a simple advertisement featuring the signature Tiffany blue behind a single bangle bracelet.
Today in luxury marketing – Ferrari is ‘undervalued’ — and not for sale; Tiffany & Co. opens on Champs-Élysées; Will Deliv dominate the same-day luxury market?; It’s glam up north, in Barbados.
Jeweler Tiffany & Co. is aiming for last-minute Mother’s Day purchases through mobile with an advertisement on New York magazine’s The Cut.
NEW YORK – When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year’s installation focusing on the colorful gemstones used in many of the brand’s designs.