Today in luxury marketing – Tiffany Q3 net up nearly 50pc; Hugo Boss drops 2015 profit target on China slowdown; Raf Simons to sell ceramics at Piasa Rive Gauche auction house; Luxury brand stocks fall in Europe.
Articles Tagged ‘Tiffany & Co.’
Jeweler Tiffany & Co. is using an interactive Facebook application accessible on both mobile and desktop to pique the interest of consumers preparing to shop for the winter holidays.
Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2′s “2013 Digital IQ Index: Jewelry and Watches,” but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.
Jeweler Tiffany & Co. is intertwining its fine jewelry collections with heritage on an interactive and simple ecommerce experience made possible by a redesigned Web site.
Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.
Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
Jeweler Tiffany & Co. is boosting brand awareness by relaunching its Atlas Collection through a series of window displays unveiled during New York Fashion Week.
Today in luxury marketing – Tiffany profit tops estimates after price increases; Bloomingdale’s launching British promotion; Mercedes outlines strategic plan for China growth; Tesla quietly becomes one of California’s bestselling luxury cars.
Ralph Lauren, Tiffany & Co. and other brands are reaffirming their luxury status as sponsors of the 2013 United States Open tennis championships Aug. 26 – Sept. 9.
Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2 Think Tank.