Articles Tagged ‘Tiffany & Co.’


Top 10 jewelry and watch brand efforts of H1

July 16, 2014

During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.

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Top 10 brand social videos of Q2

July 1, 2014

In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.

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Tiffany explores Elsa Peretti’s career to spark collection interest

June 24, 2014

Jeweler Tiffany & Co. is revitalizing interest in its Elsa Peretti collections with a social campaign that includes the musings of the Italian jewelry designer.

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Mr Porter, language barriers, Ralph Lauren and Tiffany – News briefs

June 12, 2014

Today in luxury marketing – Mr Porter to launch Kingsman line; Lost in translation: how language barriers might affect a luxury brand’s ‘temperature’; Mr. Ralph Lauren and the ultimate changing of the guard; Tiffany on the Champs Elysées.

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Tiffany looks to “unlock” Chinese consumer potential with artist collaboration

June 10, 2014

Jeweler Tiffany & Co. is targeting consumers in China through a collaboration with Chinese painter Yu Hong that symbolizes the brand’s Keys collection.

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Tiffany keeps it simple to attract interest in New York Times ad

May 30, 2014

Jeweler Tiffany & Co. is grabbing the attention of The New York Times mobile readers with a simple advertisement featuring the signature Tiffany blue behind a single bangle bracelet.

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Ferrari, Tiffany, Deliv and Barbados – News briefs

May 7, 2014

Today in luxury marketing – Ferrari is ‘undervalued’ — and not for sale; Tiffany & Co. opens on Champs-Élysées; Will Deliv dominate the same-day luxury market?; It’s glam up north, in Barbados.

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Tiffany relies on Mother’s Day timing for mobile ad click-throughs

May 6, 2014

Jeweler Tiffany & Co. is aiming for last-minute Mother’s Day purchases through mobile with an advertisement on New York magazine’s The Cut.

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Understanding the brand’s risk tolerance key to intellectual property agreements

April 28, 2014

NEW YORK – When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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Tiffany & Co. dedicates annual Blue Book to gemstone trend

April 23, 2014

Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year’s installation focusing on the colorful gemstones used in many of the brand’s designs.

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