Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.

Tiffany & Co., Rolex, Patek Philippe, Chopard and Cartier are among the advertisers in the May/June issue of Hearst’s Veranda, which marks a 5 percent year-to-date ad page increase since the same time last year.

Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.

Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann’s “The Great Gatsby” by opening a new suite on the day of the film’s opening night.

Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.

Tiffany & Co.’s trademark infringement suit against Costco Wholesale Corp. and the wholesaler’s counterclaims could result in deeming “tiffany” a generic diamond setting and create challenges for the brand.

Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.

Luxury jewelry advertisers along with high-end home brands are targeting readers of Veranda’s March/April issue, which saw a 4.29 percent increase in ad pages since the year-ago period.

Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say.