Today in luxury marketing – Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.
Articles Tagged ‘Tiffany & Co.’
Jeweler Tiffany & Co. expanded its Valentine’s Day gift guide to include a peer-to-peer greeting card application to enhance engagement as the jewelry-focused holiday nears.
Jeweler Tiffany & Co. released an animated gift guide Facebook app showing couples and people in love to position itself as the jeweler of choice for consumers looking to purchase a gift for a loved one.
Today in luxury marketing – Quality over quantity as British bubbly builds reputation; Moda Operandi tries on $22M to push luxury fashion expansion; Denver real estate booms as ski slopes trump New York bustle; Former Tiffany & Co. executive sentenced to one year in prison for stealing jewelry.
Today in luxury marketing – Diane von Furstenberg, Michael Kors reportedly leaving Lincoln Center; At 324 years of age, ultimate heritage label Ede & Ravenscroft wears it better than ever; Tiffany ordered to pay Swatch $449 million in damages, cuts outlook; The world at her fingertips: Net-A-Porter founder Natalie Massenet looks to expand on success.
Luxury marketers this holiday season sought to keep retention levels high by creating whimsical and nostalgic gift guides that achieved differentiation through seasonal animations.
Jeweler Tiffany & Co. employed Chinese composer Tan Dun to create a piece that sets the tone for the brand among affluent consumers.
Today in luxury marketing – Tiffany Q3 net up nearly 50pc; Hugo Boss drops 2015 profit target on China slowdown; Raf Simons to sell ceramics at Piasa Rive Gauche auction house; Luxury brand stocks fall in Europe.
Jeweler Tiffany & Co. is using an interactive Facebook application accessible on both mobile and desktop to pique the interest of consumers preparing to shop for the winter holidays.
Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2′s “2013 Digital IQ Index: Jewelry and Watches,” but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.