Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Articles Tagged ‘Tiffany’
Jeweler Tiffany & Co. tapped Matthew Miele, director of “Scatter My Ashes at Bergdorf’s,” for a documentary chronicling its history to be released in 2015.
Today in luxury marketing – Swatch and Tiffany ease concerns for luxury goods sector; Prada denies reports of Italian tax probe; European stocks rise, but weak US data caps gains; Jaeger-LeCoultre Reverso reboot.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Today in luxury marketing – Kering names Bottega Veneta’s Bellettini as Saint Laurent CEO; Former Tiffany executive arrested for theft; Michèle Huiban promoted to CEO at Lanvin; BMW trims Mercedes’s luxury lead as 3 Series demand soars.
Today in luxury marketing – Tiffany tops expectations; Prada vs. the UN; Ralph Lauren report to address shareholder issue; China to cut duties on Swiss watches.
Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.
Today in luxury marketing – Tiffany vs. Costco: Which diamond ring is better?; Barneys CEO Lee takes anti-Penney approach to turnaround; Neiman Marcus explores options; LVMH appoints new TAG Heuer CEO.
Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”
Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.