Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.
Articles Tagged ‘Tiffany’
U.S. jeweler Tiffany & Co.’s spring 2015 advertising campaign features a same-sex couple for the first time in the brand’s history.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
Luxury Daily’s live news from Nov. 25 – Hermès targets comic book fans with superhero scarves; Lanvin boosts family campaign via Instagram contest; Tiffany Q3 report falls short of estimates, remains strong; Penhaligon’s unveils exclusive fragrance bottles for Paris boutique.
Jeweler Tiffany & Co. is giving consumers an immersive experience surrounding its T collection through an installation at the Dia:Chelsea Gallery in New York.
The Interactive Advertising Bureau reviewed the top 100 fashion brands chosen by Women’s Wear Daily’s and found that jeweler Tiffany & Co. is ahead of the pack.
Today in luxury marketing – Rise of the designer airlines; The decline of luxury goods in Japan, as seen through Tiffany’s latest earnings report; Theophilus London teams with Karl Lagerfeld; Baijiu liquor maker shows how to ride out China luxury crackdown.
Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.
Luxury Daily today – Wayne Meichner named president of retail at Varvatos; Tiffany’s CEO will be succeeded by current president; Louis Vuitton to release fashion photography book; Maserati Ghibli: unashamedly Italian.
U.S. apparel brand Michael Kors tapped Tiffany & Co.’s former senior vice president of Asia, Stephane Lafay, to act as president of the region.