The Interactive Advertising Bureau reviewed the top 100 fashion brands chosen by Women’s Wear Daily’s and found that jeweler Tiffany & Co. is ahead of the pack.
Articles Tagged ‘Tiffany’
Today in luxury marketing – Rise of the designer airlines; The decline of luxury goods in Japan, as seen through Tiffany’s latest earnings report; Theophilus London teams with Karl Lagerfeld; Baijiu liquor maker shows how to ride out China luxury crackdown.
Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.
Luxury Daily today – Wayne Meichner named president of retail at Varvatos; Tiffany’s CEO will be succeeded by current president; Louis Vuitton to release fashion photography book; Maserati Ghibli: unashamedly Italian.
U.S. apparel brand Michael Kors tapped Tiffany & Co.’s former senior vice president of Asia, Stephane Lafay, to act as president of the region.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Jeweler Tiffany & Co. tapped Matthew Miele, director of “Scatter My Ashes at Bergdorf’s,” for a documentary chronicling its history to be released in 2015.
Today in luxury marketing – Swatch and Tiffany ease concerns for luxury goods sector; Prada denies reports of Italian tax probe; European stocks rise, but weak US data caps gains; Jaeger-LeCoultre Reverso reboot.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Today in luxury marketing – Kering names Bottega Veneta’s Bellettini as Saint Laurent CEO; Former Tiffany executive arrested for theft; Michèle Huiban promoted to CEO at Lanvin; BMW trims Mercedes’s luxury lead as 3 Series demand soars.