Today in luxury marketing – Kors, Tiffany hit by strong dollar; Gucci China discounts prompt lines as bagmaker clears stock; Aston Martin seeks women drivers, luxury tag; China’s luxury slowdown leaves Tata Motors nursing wounds.
Articles Tagged ‘Tiffany’
U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof.
FLORENCE, Italy – Public transparency is critical for brands looking to inspire customers, said the CEO of Tiffany & Co. at the Condé Nast International Luxury Conference April 22.
Today in luxury marketing – Stores that sell luxury get stingy about energy costs; Bernard Arnault’s business lessons; At Tiffany, something new inside the blue box; Labour to burst luxury London property bubble just as 8,000 swanky pads go on sale.
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.
Jeweler Tiffany & Co. is doling out Valentine’s Day advice in a sponsored countdown calendar on New York Magazine’s The Cut.
Will Tiffany’s “Concierge of Love” be the ticket to a strong performance in early 2015? I am skeptical.
Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.
U.S. jeweler Tiffany & Co.’s spring 2015 advertising campaign features a same-sex couple for the first time in the brand’s history.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.