Articles Tagged ‘Tiffany’


Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Tiffany mines brand history for 2015 documentary

January 13, 2014

Jeweler Tiffany & Co. tapped Matthew Miele, director of “Scatter My Ashes at Bergdorf’s,” for a documentary chronicling its history to be released in 2015.

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Swatch Group, Prada, European stocks and Jaeger-LeCoultre – News briefs

January 13, 2014

Today in luxury marketing – Swatch and Tiffany ease concerns for luxury goods sector; Prada denies reports of Italian tax probe; European stocks rise, but weak US data caps gains; Jaeger-LeCoultre Reverso reboot.

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Print catalogs still hold power to captivate consumers

December 6, 2013

As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.

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Saint Laurent, Tiffany, Lanvin and BMW – News briefs

July 3, 2013

Today in luxury marketing – Kering names Bottega Veneta’s Bellettini as Saint Laurent CEO; Former Tiffany executive arrested for theft; Michèle Huiban promoted to CEO at Lanvin; BMW trims Mercedes’s luxury lead as 3 Series demand soars.

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Tiffany, Prada, Ralph Lauren and China – News briefs

May 29, 2013

Today in luxury marketing – Tiffany tops expectations; Prada vs. the UN; Ralph Lauren report to address shareholder issue; China to cut duties on Swiss watches.

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Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.

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Tiffany, Barneys, Neiman Marcus and TAG Heuer – News briefs

May 7, 2013

Today in luxury marketing – Tiffany vs. Costco: Which diamond ring is better?; Barneys CEO Lee takes anti-Penney approach to turnaround; Neiman Marcus explores options; LVMH appoints new TAG Heuer CEO.

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Tiffany flaunts “The Great Gatsby” collaboration with Roaring ‘20s-inspired windows

April 18, 2013

Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

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Tiffany eyes aspirational loyalists in Facebook-exclusive campaign

April 12, 2013

Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.

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