Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.
Articles Tagged ‘Twitter’
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.
Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with reality TV star Kim Kardashian West on Twitter.
Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.
Hotelier Mandarin Oriental is answer common questions about planning for family summer travel through a Twitter chat.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.
NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.
Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.