Articles Tagged ‘Twitter’


Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Pictures from Luxury FirstLook: Strategy 2015

January 20, 2015

View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.

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Social makes the world feel smaller: Twitter exec

January 14, 2015

NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.

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Fendi sparks Twitter conversation about fragrance

November 26, 2014

Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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Peninsula broadens reach with primary Instagram, Twitter accounts

November 14, 2014

Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.

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Lancôme increases email viability with St. Jude tie-in

October 24, 2014

Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.

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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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Nordstrom, Daimler, Paris Fashion Week and Marc Jacobs – News briefs

October 3, 2014

Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.

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