Articles Tagged ‘Twitter’


Jean Paul Gaultier wanders Paris for scavenger hunt

July 2, 2015

French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.

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Giorgio Armani responds bluntly to Kardashian tweet after typo

June 18, 2015

Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with reality TV star Kim Kardashian West on Twitter.

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Lexus unites racing, lifestyle aspects of brand through Webisodes

June 9, 2015

Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.

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Mandarin Oriental taps consumer, property wisdom for Twitter talk

May 27, 2015

Hotelier Mandarin Oriental is answer common questions about planning for family summer travel through a Twitter chat.

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Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Pictures from Luxury FirstLook: Strategy 2015

January 20, 2015

View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.

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Social makes the world feel smaller: Twitter exec

January 14, 2015

NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.

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Fendi sparks Twitter conversation about fragrance

November 26, 2014

Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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Peninsula broadens reach with primary Instagram, Twitter accounts

November 14, 2014

Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.

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