Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.

Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.

Luxury marketers took to Twitter during the first quarter of this year to engage consumers with behind-the-scenes news and links to digital branding such as Web sites, photos and videos.

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

Audi of America is debuting a driving program focusing on its new electric vehicles that allows engineers in Germany to get instant feedback and data on driving conditions while launching a hashtag campaign to spark mobility discussions.

Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.

With the ever-evolving social media world, luxury brands have no option but to hire a social media director to oversee the brand presence and activity on these various networks. But what should they expect from this employee?

British high-end department store Harvey Nichols is using a humorous social media video and Twitter contest to draw attention to its holiday offerings while building its fan base.

Fashion house Marc Jacobs is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.

Hotel chain Mandarin Oriental Hotel Group is taking advantage of digital media with the launch of “Destination MO,” an online magazine designed to provide consumers with information about hotel and city news around the globe.