Articles Tagged ‘Twitter’


Fendi sparks Twitter conversation about fragrance

November 26, 2014

Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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Peninsula broadens reach with primary Instagram, Twitter accounts

November 14, 2014

Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.

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Lancôme increases email viability with St. Jude tie-in

October 24, 2014

Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.

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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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Nordstrom, Daimler, Paris Fashion Week and Marc Jacobs – News briefs

October 3, 2014

Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.

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Burberry makes fashion show livestream interactive with commerce

September 15, 2014

British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.

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Michael Kors, Burberry, Oscar de la Renta and Douglas Elliman – Live news

September 11, 2014

Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.

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Burberry shortens path to purchase with Twitter’s In Tweet Purchases

September 10, 2014

British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.

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