French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.
Articles Tagged ‘Twitter’
Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with reality TV star Kim Kardashian West on Twitter.
Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.
Hotelier Mandarin Oriental is answer common questions about planning for family summer travel through a Twitter chat.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.
NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.
Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.
Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.