Italian fashion brand Fendi is introducing the lesser-known faces behind its runway show with a Twitter series featuring selfies of the crew.
Articles Tagged ‘Twitter’
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
French fashion house Balmain released images of its spring 2014 print ad campaign featuring pop star Rihanna to generate buzz for the label among both brand enthusiasts and fans of the singer.
Bentley Motors is jostling for a share of its fans’ harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
Rolls-Royce Motor Cars is familiarizing fans with the scope of its bespoke services through an Instagram contest that asks fans to submit pictures of vibrant colors that would look good on Rolls-Royce vehicles.
Eighty-five percent of Twitter users plan to shop on Black Friday and 81 percent plan to do so on Cyber Monday, according to a survey by Dogs Bollocks 5.
Lexus International is setting a new standard for fan interaction on Twitter Nov. 21 by tweeting two Vine videos per hour from 9 a.m. to 7 p.m. in response to tweets concerning the Tokyo Motor Show.