Marc Jacobs Intl. is exposing its World of Marc to brand enthusiasts through a social video contest to win an exclusive photo shoot with photographer Brian Bowen Smith in Los Angeles.

Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.

SAN FRANCISCO – Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

Luxury marketers triggered conversations about new collections and brand milestones during the first quarter of 2013 through strategic social media campaigns.

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.

Online retailer Net-A-Porter is feting the 15th anniversary of fashion house Matthew Williamson with mobile marketing efforts that incorporate Instagram and Twitter.

British automaker Jaguar is looking to engage consumers in its home market through a daily social campaign that was designed to spark conversation on the new F-Type sports car.

Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.

British fashion house Belstaff optimized its New York Fashion Week runway show stream so that consumers could view the live footage and an adjoining Twitter hashtag feed via desktop and mobile devices.