Articles Tagged ‘Twitter’


Lexus places chief engineer on the tweet seat for NX debut

April 14, 2014

Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Armani drives Web traffic for revamped Casa site with Twitter talk

April 3, 2014

Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.

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Fashion brands, retailers look to Twitter for liberated communication

March 27, 2014

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Fashion brands immerse consumers in social runway experience

March 12, 2014

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

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Jaguar injects energy into Good to be Bad campaign via villain academy

March 12, 2014

Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.

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Fendi reflects selfie trend with backstage Twitter series

February 27, 2014

Italian fashion brand Fendi is introducing the lesser-known faces behind its runway show with a Twitter series featuring selfies of the crew.

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Luxury brands gain Twitter clarity through Tailored Audience capability

January 21, 2014

Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.

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Marc Jacobs casts Miley Cyrus in moody spring ad campaign

January 10, 2014

Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.

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