Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
Articles Tagged ‘Twitter’
View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.
NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.
Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.
Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.
Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.
Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.
NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.