Articles Tagged ‘Twitter’


Twitter’s patent for selfie drone creates opportunity for marketers

December 24, 2015

Twitter is tapping into the interest around drones and mobile video with a patent on an unmanned aerial device that takes photos and video, potentially opening an opportunity for markets to further connect with fans.

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Bally turns to consumers for #ShoeTips and #Selfeets

November 18, 2015

Swiss apparel and accessories brand Bally is putting its foot down with a new initiative and social campaign.

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Bally underscores craft during Milan Fashion Week via Periscope

September 28, 2015

Swiss apparel and accessories label Bally presented attendees of its spring/summer 2016 runway show access to its craftsmen, both in-person and on live-streaming application Periscope.

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Instagram’s interaction rate for branded posts plummets as competition grows: Forrester

September 3, 2015

While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.

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Publisher performance on Instagram skyrockets 133pc

August 24, 2015

While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.

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Chanel, Thailand, Twitter and Bloomingdale’s – News briefs

August 20, 2015

Today in luxury marketing – How poverty shaped Coco Chanel; Thailand’s enormous luxury shopping sector has a lot to lose from the Bangkok bombing; One writer mourns the death of fashion Twitter; Bloomingdale’s shopper walks away with free diamonds after glitch.

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Twitter’s new momentum could build in second half with Project Lightning

July 30, 2015

Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.

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Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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Jean Paul Gaultier wanders Paris for scavenger hunt

July 2, 2015

French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.

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Giorgio Armani responds bluntly to Kardashian tweet after typo

June 18, 2015

Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with reality TV star Kim Kardashian West on Twitter.

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