NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
Articles Tagged ‘Twitter’
Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.
British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.
French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Twitter is providing brands with sharper tools to drive mobile application downloads.
Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.