Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
Articles Tagged ‘Twitter’
Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.
Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.
Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.
NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.
British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.