Articles Tagged ‘Twitter’


The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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Nordstrom, Daimler, Paris Fashion Week and Marc Jacobs – News briefs

October 3, 2014

Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.

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Burberry makes fashion show livestream interactive with commerce

September 15, 2014

British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.

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Michael Kors, Burberry, Oscar de la Renta and Douglas Elliman – Live news

September 11, 2014

Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.

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Burberry shortens path to purchase with Twitter’s In Tweet Purchases

September 10, 2014

British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.

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Bergdorf Goodman, Yoox, Twitter and Ferrari – News briefs

September 9, 2014

Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.

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Jean Paul Gaultier creates “Glorywall” to increase Twitter presence

July 9, 2014

French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Twitter drives brand app downloads via targeted promotions

July 2, 2014

Twitter is providing brands with sharper tools to drive mobile application downloads.

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Luxury auto brands rushing to scale Facebook communities

June 3, 2014

Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.

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