Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.
Articles Tagged ‘Twitter’
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
Italian fashion brand Fendi is introducing the lesser-known faces behind its runway show with a Twitter series featuring selfies of the crew.
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.