While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Articles Tagged ‘Twitter’
Today in luxury marketing – How poverty shaped Coco Chanel; Thailand’s enormous luxury shopping sector has a lot to lose from the Bangkok bombing; One writer mourns the death of fashion Twitter; Bloomingdale’s shopper walks away with free diamonds after glitch.
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.
Italian fashion house Giorgio Armani’s customer service is coming into question after an interaction with reality TV star Kim Kardashian West on Twitter.
Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.
Hotelier Mandarin Oriental is answer common questions about planning for family summer travel through a Twitter chat.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.