Land Rover North America is correlating the movements of parkour athletes to the capabilities of its vehicles in a new video.
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French jeweler Boucheron is immersing consumers in the 120-year history of its headquarters at 26 Place Vendôme through an interactive digital experience.
Italian fashion house Prada is engaging its digital audience with a short film that tells the story of a love triangle involving a character named after a new fragrance.
Italian fashion house Fendi is upping viewership of its Milan Fashion Week catwalk live stream by luring consumers with behind-the-scenes content and multiple points of view.
Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.
German automaker Porsche is honoring its 5 million Facebook fans by letting them collaborate to design a 911 Carrera 4S vehicle.
British automaker Bentley Motors is using digital tactics to create buzz for the new Flying Spur model among socially-connected consumers.
Jaguar North America is prompting users of mobile image-sharing application Instagram to capture the essence of the brand for the chance to be one of the first U.S. drivers of the F-Type model.
German label Hugo Boss is targeting style-minded male consumers through a digital campaign that gives four simple ways to update the look of a tuxedo.
Marketers including Michael Kors and Nordstrom were invited to test the Facebook Collections interface that lets users interact with products via image tagging.