Today in luxury marketing – Perfect storm closes in on luxury goods sector; Waldorf sale to Chinese risks review over spying concerns; Estée Lauder snaps up third luxury brand in a month; Millionaire bargain hunters swoop on London’s flatlining luxury real estate.
Articles Tagged ‘Waldorf-Astoria’
Luxury Daily’s live news from Oct. 6 – Former Bulgari residence to become hotel; Waldorf Astoria New York sold for $1.95B; Breguet opens temporary exhibit in Moscow; McLaren joins Johnnie Walker for driving experience contest.
Hilton Worldwide is selling the Waldorf Astoria’s New York flagship hotel to a Chinese insurance company for $1.95 billion.
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
Many luxury hotels have a salient characteristic that peaks during a certain season resulting in a windfall of booked rooms, but it also forces marketers to recast attractions to keep traffic steady year-round.
Many hotel brands are leveraging tablets in useful ways to enhance the guest experience.
Waldorf Astoria Orlando is providing guests with a better ordering experience at its Bull & Bear restaurant with iPad menus and information guides.
Waldorf Astoria Hotels and Resorts is harvesting guest stories in the latest extension of its storytelling campaign by asking fans to describe what a dream experience at one of the brand’s properties entails.
Today in luxury marketing – Nordstrom keeps pace with the consumer; Piling on the luxury; Dutch decadence at Waldorf Astoria Amsterdam; David Beckham and Prince George give our luxury brands a helping hand.
Hilton Worldwide is updating its television service across the United States with a broader deal with DirectTV that greatly enhances content options.