Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Articles Tagged ‘Zegna’
Italian fashion house Ermenegildo Zegna tapped street style blogger Scott Schuman of The Sartorialist for its latest photo shoot to reach the fashion-savvy followers of the tastemaker who may have been previously unaware of the menswear brand.
Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances’ aroma.
Today in luxury marketing – Zegna opens Lagos store in effort to expand in Africa; Saint Laurent memorial: Bergé pays tribute; Karl Lagerfeld sets retail expansion; François-Henri Pinault: The man who has it all.
Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.
Today in luxury marketing – Zegna posts 13pc gain in full-year profits; Hugo Boss Q1 sales fall more than expected; Vivienne Westwood designs Virgin uniforms; Mercedes extends US luxury lead over BMW in April.
Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.
Today in luxury marketing – Zegna says China luxury demand returning after new leaders named; Maserati aims at German-dominated luxury sedan market; Saks CEO Stephen Sadove elected chairman of NRF board; Elbaz of Lanvin to launch a beauty collection with Lancôme.
Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.
Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.