Today in luxury marketing – Zegna posts 13pc gain in full-year profits; Hugo Boss Q1 sales fall more than expected; Vivienne Westwood designs Virgin uniforms; Mercedes extends US luxury lead over BMW in April.
Articles Tagged ‘Zegna’
Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.
Today in luxury marketing – Zegna says China luxury demand returning after new leaders named; Maserati aims at German-dominated luxury sedan market; Saks CEO Stephen Sadove elected chairman of NRF board; Elbaz of Lanvin to launch a beauty collection with Lancôme.
Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.
Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.
Today in luxury marketing – Harry Winston buys diamond mine for $500M; Zegna tailors an African plan; Daimler has 90,000 orders for revamped A-Class; CFDA/Vogue Fashion Fund crowns 2012 winners.
Today in luxury marketing – Zegna, Estée Lauder see calm markets after stormy 2013; Michael Kors profit doubles, full-year outlook raised; Ferragamo profits up 8pc; New York luxury retail areas emerging in Downtown, Brooklyn.
Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.
Marketers including Chanel, Prada and Ermenegildo Zegna were lauded by consumers not only for brand value, but for having the best customer experience in the business, according to a report by the Luxury Institute.
Today in luxury marketing – Richemont’s Asia luxury bonanza slows; Zegna outlines Pilati’s plan; Intrigue builds as BMW, Benz conduct rematch in U.S.; Four Seasons looks for next hot luxury spot.