Today in luxury marketing – Zegna forms joint venture with Al Tayer for Middle East; In a world of its own: European luxury; The maddening and brilliant Karl Lagerfeld; Porsche North America names Klaus Zellmer CEO.
Articles Tagged ‘Zegna’
In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
Today in luxury marketing – Zegna tailors strategy for changing Chinese market; Why does this watch cost $815K?; Valentino’s Qatari owner said to explore IPO of designer company; Aston Martin to make “meaningful” job cuts as part of turnaround plan.
Luxury Daily’s live news from Sept. 4 – Graff explores earthly elements in latest ad campaign; Zegna plays with “made in” ideology for Japan-only capsule; Veuve Clicquot heads to Montauk, NY to celebrate Labor Day Weekend; Waterford revamps barware offerings for today’s edgier consumer.
Italian menswear brand Ermenegildo Zegna has created a “directional and dedicated” capsule collection emphasizing its excellence in style, tailoring and craftsmanship made specifically for Japan.
Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
Today in luxury marketing – CFDA brands NYFW with new logo; What’s next for Stefano?; China market rout, slowing economy sap demand for luxury cars; Moscow malls open half-empty as retailers struggle, study says.
Italian automaker Maserati and Italian menswear label Ermenegildo Zegna have teamed to outfit Carmelo Anthony for a photo shoot.
To kickstart shopping sprees, Indonesia mowed down its 75 percent tax rate on luxury goods.
Italian menswear label Ermenegildo Zegna is joining a growing movement of designers opting for environmentally friendly garments as consumer pressure for these options—and the benefits of offering them—mount.