Articles Tagged ‘Zegna’


The CFDA, the Hamptons, Europe and Vogue – News briefs

July 28, 2014

Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.

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Maserati continues to frame brand as more accessible in 2014

February 20, 2014

Italian automaker Maserati is continuing centenary efforts to broaden its consumer base with a seven-page spread featuring supermodel Heidi Klum in the Sports Illustrated Swimsuit 50th Anniversary Issue.

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Zegna and Maserati pair up to highlight shared heritage

February 3, 2014

Italian menswear brand Ermenegildo Zegna designed a capsule collection of active attire with Italian automaker Maserati for its yacht team.

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Zegna, BMW, Bentley and London architecture – News briefs

January 14, 2014

Today in luxury marketing – Zegna sees luxury revenue growth under pressure until mid-2014; BMW keeps luxury sales crown as Audi, Mercedes catch up; Bentley head: our SUV will be the first real luxury SUV on the market; The new Victorians.

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Luxury hotels look to bloggers for measure of authenticity

December 2, 2013

Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.

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Zegna lends street style to its spring campaign with The Sartorialist

November 21, 2013

Italian fashion house Ermenegildo Zegna tapped street style blogger Scott Schuman of The Sartorialist for its latest photo shoot to reach the fashion-savvy followers of the tastemaker who may have been previously unaware of the menswear brand.

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Zegna conveys fragrances’ aroma via detailed digital components

August 23, 2013

Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances’ aroma.

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Zegna, Saint Laurent, Karl Lagerfeld and François-Henri Pinault – News briefs

June 3, 2013

Today in luxury marketing – Zegna opens Lagos store in effort to expand in Africa; Saint Laurent memorial: Bergé pays tribute; Karl Lagerfeld sets retail expansion; François-Henri Pinault: The man who has it all.

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Zegna eyes art-savvy consumers with Tumblr project

May 30, 2013

Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.

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Zegna, Hugo Boss, Vivienne Westwood and Mercedes – News briefs

May 3, 2013

Today in luxury marketing – Zegna posts 13pc gain in full-year profits; Hugo Boss Q1 sales fall more than expected; Vivienne Westwood designs Virgin uniforms; Mercedes extends US luxury lead over BMW in April.

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