Today in luxury marketing – Condé Nast reshuffles digital group, to be headed by video exec Fred Santarpia; Bloomingdale’s devotes windows to Montblanc Extreme; At London’s Design Museum, Women Fashion Power; Behind Zegna’s big bet on film.
Articles Tagged ‘Zegna’
Italian fashion label Zegna is boosting interest in its fall/winter collection through a partial window takeover at London department store Harrods through Oct. 19.
Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.
Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.
Anyone for a cup of Ralph?
Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
Italian menswear brand Ermenegildo Zegna will officially debuted its “A Rose Reborn” campaign with screenings at the Busan International Film Festival and the Festival Internazionale del Film di Roma.
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
Italian automaker Maserati is continuing centenary efforts to broaden its consumer base with a seven-page spread featuring supermodel Heidi Klum in the Sports Illustrated Swimsuit 50th Anniversary Issue.