Out of home
December 30, 2011
By Kayla Hutzler
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
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","iv":"a3419f7b1d517e92adad18ffa8434b97","s":"b2f673baade63797"}
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