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In-store

Temporary retail “shows” allow for smooth entry into emerging market

May 14, 2014

Kenzo digital pop-up exterior Pop-up shops have become popular. One example: Kenzo digital pop-up exterior

 

MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.

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