In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"d8b2c165bbbd7e66d45db42d1cff4046","s":"51bbe3613b2a8eb7"}
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