Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
{"ct":"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","iv":"653e08839b98f7e8ab14f5c2d8e179d1","s":"2d77494f4ebfcaaf"}
Share your thoughts. Click here