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Internet

The difference between old and young luxury brands on social media

June 27, 2012

 

By Rachel Lamb

Luxury marketers of all backgrounds and establishment dates are present on Facebook, Twitter, YouTube and foursquare, but given each label's unique history and brand image, social media should not be a one-size-fits-all medium.

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  1. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  2. Audemars Piguet collaborates with American singer John Mayer
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Fashion falling behind in fight against forced labor: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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