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Multichannel

Tod’s exec: Affluent males prefer email, partnership marketing

October 18, 2012

 

By Tricia Carr

NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. Balmain slots in new CEO
  6. Cartier pushes 2024 Women’s Initiative Fellows list live
  7. Latest Tiffany & Co. exhibition makes Tokyo debut
  8. Partnership with Vinitaly brings oenology to Orient Express
  9. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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