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April 19, 2024
  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Fashion falling behind in fight against forced labor: report
  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
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Internet

Top 10 luxury brand social videos of H1

August 13, 2012

Prada's A Therapy film

 

By Tricia Carr

Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Fashion falling behind in fight against forced labor: report
  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
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‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada