Blog
August 3, 2015
YSL advertising image
By Jen King
Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.
{"ct":"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","iv":"1553bf2c1933d6b1656e0d427386eec5","s":"017153d42aff8bc9"}
Share your thoughts. Click here