Tory Burch encourages mobile shopping via free shipping offer

Tory Burch's mobile site

Designer Tory Burch is targeting high-end consumers via a mobile optimized site that offers free standard shipping on mobile orders until mid-October.

Consumers can shop the Fall 2010 collection, as well as Ms. Burch’s must-have picks. Customers can also find the closest boutique and follow Ms. Burch on Twitter.

Consumers can search the site for specific products or browse new arrivals.

Tory Burch’s new arrivals page

Additionally, there is a special dedicated Reva Shop for the designer’s signature flats.

Tory Burch’s Reva page

Customers can shop by different categories, such as classics, tunics, tops, sweaters, dresses and skirts, denim, pants and shorts, jackets and outwear, shoes, handbags, jewelry, belts, hats, eyewear, kids and sale items.

In addition, there is a section that solely focuses on trends.

Consumers can specifically shop by trends such arty prints, desk set, leopard and utilitarian chic.

Tory Burch’s trends page

When consumers choose an item, they can select the size, share it on Facebook, read a full description and add it to their shopping bag.

Tory Burch’s product description page

Tory Burch’s checkout page

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Tags: luxury daily, mobile site, Tory Burch