Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"a2eeca16d927e825e3accf13d2493a6e","s":"3358eb4deab269ea"}
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