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Superstorm Sandy, Chinese consumers, fragrance and Steve Jobs’ luxury yacht – News briefs

By
November 1, 2012

Bergdorf Goodman boarded its windows to prepare for Hurricane Sandy

Today in luxury marketing:

No one shopped during Hurricane Sandy, obviously
The good news is that late October is not a time when people normally do tons of shopping anyway, so losses are not as bad as they would be if a natural disaster happened around, say, Christmas or Thanksgiving, The Cut reports.
Click here to read the entire story on The Cut

McKinsey tracks Chinese consumers’ evolution, habits
Chinese consumers are becoming more like the rest of the world: more individualistic, more loyal to brands, and more self-indulgent, according to a new report by McKinsey & Co., WWD reports.
Click here to read the entire story on WWD

Perfume-makers fear EU legal blow to industry
Perfume-makers are urging the European Commission to back down from possible legislation they fear could kill top fragrances by restricting natural ingredients linked to allergies, industry sources say, per Reuters.
Click here to read the entire story on Reuters

Unveiled: Steve Jobs’ luxury yacht designed with Phillipe Starck
Apple founder Steve Jobs was the master of the less-is-more aesthetic. His recently unveiled luxury yacht shows that his design vision extended far beyond iPhones, iPads and laptops, Time reports.
Click here to read the entire story on Time

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