Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"e3daf3e80fbab6f87fcfd8db952c8b74","s":"8a49dc35d45ee32e"}
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