Columns
October 14, 2010
By Gonzalo E. Mon
Mobile phones present marketers with unique opportunities for interacting with consumers, but they also present unique legal challenges.
{"ct":"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","iv":"1f1bab4fccc02765d1094439c5d111b8","s":"08cf947636d6707b"}
Share your thoughts. Click here