Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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gUjYAOheDqYQojGOODjCueSIrrKNYoPYfaQXqpCV7BK4MynVvKz6Gf6h4kPoKfWu5QsqqDnyARTTYKmSNFCD1gJw2QDslcqTt27sv849ihv709peKuRsj32\/bBfSYCyojqGc3y3iF0i+4hNwySxkzC88hzFm6HNzA8GEvIfFnvPQhTg2cMgxTfp+dEWABwfgwl1m56Tt4sRNsEZcuZJjsVikE3lndq5xWRCJenyMAmcvgYhCiulCC5\/9PDBtki3llo4+y+FHeXEz5QQw0kMKE2apc9aWbHOlXG5uVtQSuQ\/G+R2Khe8qWJACvY9oI0GyU83DQXZEZm26RI1CYs1tgRsu0dOeAKi34moszMIBtsPSNRjkI45eApxh+XdcftWgflSQAURBsBrd0QgCWN5xG4V71xwkQ70ZDAfPqLVOY8RxPKAaaVYo4N3BmN\/9onKBSTsfquShVbL0LVOnW9IY0jsyF8hxRiXaWkgL1E8Bx\/K1hayb3Q+yg6kfYY7nF1cEWpNyihZroEwfh\/n6JxVX4g3AG6ZkNO4wHAvCW529ErzhiG+vTmvEqGwU44lJzul\/YtvEHlGQCm2drdBpduJ8wRT96DKleTsxuFVI22WcXl+SXjnYdLqqxjU9UUstSrlo2I1vDD6+kvD1Og+pNNOxdDhnhYCnVhRc4yz+52K1FV3SVaRkC44Mp8IT+2j3INN1HNfhjL4vXm2m9DJRZ7JXPoZQJXIoD2PyXgAqtMbQohHC40+VEz6eds5\/k\/DP17lzQLkJUskoZpF2RRB1tf7m8AnLkrPNj5KKQjc4Kdwc0vDRxsnzjNKUtuB5nd8km6RYP6c0VZB7bNuSUGRFFGpnyn0kHeCaX8F2np6mRZJAKb6vcMgXh8CTsBjZa1fv0atdxM6iRbV9P1p10r9aVqz466xfMAaV+f3qHMJKgrVfR7lP6tbK2CTfgMGIOnVPrlX64X5LrUlL2hdAxhHBtMgeTC5P4gFXPSv5YEKvpkosGs+3U5QPLWQiQKl7Y4B2oW5rjfsH7t\/iD2JN8ZA1Dv3v54fl1Gt2JBb9DC3MDzmidjoMSWSM\/Tdx73D6Tfq+CgmkXg5fRvryKZFPl36hEc8Goo4iXWAyUrT+Ml0THlOvlFXgL3oxne9hzYGHtgiZIrwYIuakXiHrZWoELfAOmN16kQ0+KFFZDsHt5TGKin7yAU6V9TDHAngj2Uc73k8Ik3ov0dBpMt\/RYCDDp0VCUihmjtdTyzacGrhvwS03p4O\/L\/LPY65\/LPgNyTJdtFYtEGyD4OqcXyC0Co\/gegjxtbpSujdM0rXwtpobDPpcCE2on04tV2UqFXJC7boalHE1UA\/TyCdaKWedTAmxPxEVBJqZG+YuwB\/IYgjsetYG4R+KwPyp11VdAEn8S7Dtcz4v1JauHx7HVRVxrIuwN3FO6L2eZFwbT9umcLg8SMEfBGreVhICHydMaWMm9l6pKJ2MjwZB\/bGj2RMZcVoxhQozXJo\/J4N2azK8TjXB66kHsnibRoC6oVGOQ\/YucHoSSQjlP4vPRT0RdyTm4jJwd2Ye60ML4fGTX2uYt7dACF4EX4Ju\/9O\/HnfYOkYZ1mPiGmAPK7Fcwqc5mpRH1uTrTYcP0hdKA4n74wLyMb4hIGddGUmRIIz2nN87zMMwvbb2Cgxx7TcAC02XHnPNkXWitESY0s\/Z5D4k1SJ\/2DmS0pcunivdYtRz7m7uBytSSWwS1pkr1v5COmF30R0SyvIr8sw\/2TWN4rTa9Lz7UFnYQ==","iv":"0febe3ce9f61b7228a682e7ff1782d23","s":"75d7da03f0f0546e"}