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Multichannel

Waldorf Astoria chooses multichannel marketing for ultra-service package

April 18, 2012

 

By Rachel Lamb

Waldorf Astoria Park City is aiming to drive traffic during the off-season with a Majordomo package that promises top-notch service and exclusive outdoor experiences through a loyalist newsletter to past guests, its Web site and word of mouth.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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Follow @LuxuryDaily for the latest in luxury news
Zegna Group raises revenue 8pc in first quarter
Porsche named official electric vehicle of 2024 Met Gala