Internet
March 26, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f8c6f5bd15048417c2876c937803795d","s":"e898b2e148a25154"}
Share your thoughts. Click here