Internet
April 16, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"6c20cb6ae0939ec808247f6859d1a9ca","s":"84f01792f342773b"}
Share your thoughts. Click here