Mobile
January 20, 2012
By Rachel Lamb
NEW YORK – A panel of CEOs at the Mobile FirstLook: Strategy 2012 conference yesterday touched on everything that marketers will need to know this year, running the gamut from security to emerging platforms.
{"ct":"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","iv":"b812a651481bd02f394395aa0d8dadf3","s":"68b98232a4dc1362"}
Share your thoughts. Click here