Columns
June 5, 2014
Michael Richardson is cofounder and senior director of product at Urban Airship
{"ct":"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","iv":"4609efadfdfa68efce66e50060618c99","s":"d07cf3e88e52f7d2"}
Share your thoughts. Click here