In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
{"ct":"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","iv":"e349334c4ffadb6fdf3c4236a2dd5330","s":"44b6ff37e8e590ce"}
Share your thoughts. Click here