Luxury Daily
The authority in luxury news.
April 24, 2024
  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  4. The RealReal ends Earth Month with in-store donation program
  5. Annual operating profits down 18pc at Valentino
  6. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  7. Luxury growth at L’Oréal lags in Q1
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  10. Luxury Unfiltered: Brand stories are the secret to creating desirability
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

What packs more punch: unknown models or celebrity endorsements?

April 4, 2012

 

By Rachel Lamb

While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  4. The RealReal ends Earth Month with in-store donation program
  5. Annual operating profits down 18pc at Valentino
  6. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  7. Luxury growth at L’Oréal lags in Q1
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  10. Luxury Unfiltered: Brand stories are the secret to creating desirability
VIDEOS
More Videos

MORE IN Advertising
Christofle opens pop-up showroom in West Hollywood
The RealReal ends Earth Month with in-store donation program
Ginori 1735 applies pastel twists to tableware staples
OOH marketing from Zegna uplifts legacy in Milan
‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule



RECENT ARTICLES
Christofle opens pop-up showroom in West Hollywood
YSL Beauty adds Bahamas, Colombia to rewilding project scope
Follow @LuxuryDaily for the latest in luxury news

The RealReal ends Earth Month with in-store donation program
Annual operating profits down 18pc at Valentino
Bon Appétit out with first ‘Drinks’ issue in over 50 years