Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"f51c93d4daa6f455badc56bf998cd817","s":"1d14176cadde57e9"}
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