Columns
May 19, 2014
Alon Even is vice president of marketing at Appsee Mobile Analytics
{"ct":"sYxUc8aoTrPZED0W7zU+WUoyWxZQfEY\/MhEBPTyf26lZJSSMl+N0q6ZO9thp4+p6XbzP+Lh+wSS5LdE1PdpLvgTKtnzyY91qoc0+mcRXKaEPH3fT2F0bMh65B9JfftegxAZHbmOy60oZR9dp2qC09q4lB2uxGeFp3tIUM0aCKOY+3wCeXg56b336IL5HL7fxH6rMjUdt\/\/SKM0wFJLqpxxabu2UEzkXNps46T6Q9N6IMFVehtc90Sp4awpnC5mhqpfVvbhHi8MsKSk6Il0dfVlIZgk+G1qqWhX9eQbgYq79E7pgHkLINWcJasaO3Vxbkn+i+IR6iwWk4yyQTSNxTKxfmvqjOvYX2USBrEgL8Z7xkZgj1KPcOxYETCEG5mokdbMP1QwBs4h6Yy7G+4hVFwqtEafwCGHhRmDeGFhgM11A\/7dbBvdVxsaAd5XXmGuBZVkSA0bb48XCot5XxJ\/1eKTWUIdnWWU6oaZY\/LG6ywo8BBT4upSDe\/aPtvLhuO4j4svUFoLbRzy3kHQnWc6jX1KvzMCTrdd9CrmGkm7oecSwESKjXb49cdleqf8IK4CJXXqf4VhU+T4XaFtKIWtTY9qmGvffrJFnkraEc7\/rg2tv1XpSuWcZPoN\/3hTFylQVno5XxageqbRoc8zE2jEz\/gBDj0rDKapd2dqUWe\/BhhUoMjYsjYy6dUb4YKj1J61TL\/UELUHqwn3MI2lDPD6qbqlSWCicG\/zvfye4dqHppeg3R6On44c7H+P12lcbZRaQQ1Aozk4y7\/kdZobXUg22PPqK4QVHFlbd+uPEwbkyFoQrtzUjmvi\/8WM8bowvvSD2Hyl67vub1OPAs7F\/6WTUg3xI4e9nlBIYMJT6DziHcaOl0XGbUlIe9Vj1qpC9FVXVO0ak\/Jdiz4Est3Vlgc1MG0quw2xfg1F\/LBCvcYyHnsGwjbz1sSAA5sbaSH9AROWLql19Q466Fh+TYTuSb6v6AYKefxoPxUQV1LU9nKew3hv+E76L1OAZT+euFk\/Z9L6jRrna1LYOdWQrcUbirK69rewn2k+UFo8V1gr5An7zyYCJ89lvX\/oYfjjFLPS+Fx\/HzFNaQFMBcBr9\/ysPL\/4NIHz4Taf4xP\/FahTGc4v\/O\/c2igNl8mAe2rKW7E62wQ9V7neS\/B42oOvEYT7zi\/NFRHzlX\/Es4zZ+9JN+90rfUQMcgb9C12im9zP+16gZTEkqEZuBwWID3FwYzqJ4lMvJc4sacnJtAcIDbPkCBLnqhWgunH7yMVT6KrrVF9Kfjs1wA0caZ4F1lD+w7MNAmulho+xEa5gcqfv9dZYmvPhpwrEBGe5jnKQ8wLueHiNuj4Yn3wuvZdGY5touG9KDrbawJRXsEwuvyi+6ZXQfnq2GG9xPb\/q\/62JEi9ch+kcZPtdPHuqw7U6lszJULoAKu9OJM8kcyOFR0QBhHZfJiuJYly1IW3WO2QzJAoeihW7KYspPPOWwE29yGTidNH97iqaQHaY7BuwDExYNxucenRC1f7fJYzI0DtWTO1p+q75zplUzkv0RBhHeh\/i7+e7dH5tN3zFDHP6kO0PKTpgxKtXbiERCbqNp4AU4YuAA9JuFtGPTbLJzRp564N5VBrRqVUX4laSELt+ipUy8RZZO+7RbKzzjx9wLzNOLC8LVMsizPwTAmqMpBXdZLViE6d+46FOXl2XfrITj0YNelCXCe90XXTMySyEoWXd7\/nWScL2sIg1ojF1EzfHABcBpFqbDuETFd\/L3a5EaoR02nYEjLiNQz2aMEYYKFaKEMc6q9S0cm9UbrNqYthJO8gfpYKlGYDBH5BiND1mfOMO7cE34RwC5Y0nV16tZX05+TRqvKZQGg4k+d+eyL14rktA\/HZyBPPXwyNU8D+CHgINMuxyNmVbl4Cfw3aPzhBN0Malf9HJ82x5B+prtaWgiklIJRR0cxQ3ssYejXy1C9AxD52pPSZeaTJX23GVDu97Rr8f+50zYwutx+A0Ih9pyjvRfKuyIkVQk9m85fZdSBDtbxzzMUBRUdsHmdwRal1vZvMWCfGCAbMwKUWgDJ7lEAuyKTahlnKZVxkWDwRc3757wrQUdgReXMPvvJ2K97+bvhnbRmANC2fHkmgafFrHKgrYR0tjt3QZaN6nsQ7FWCamWgyqbmbRQheq6jzykrY8ezLXZZbBK5KE7Z2kvDEbBHvDoHiGmRODIeZgu99P5alpV0+AFGgu+kSr1J0+FKO7DhbBEajrru2NrpfILN5LrCMmLzwh1554ed0sPhsluPWovOhCuyE83Z8paLA+LOe8xVEZ1LjcyznZV3cTHjjhkvBHASW9LI2q0AzskQ8Fr841NFY4vv\/AZkUF\/sM6D04DhhDud5L7ifOko1\/PsYBQPBrg4la7nm1Dol8G3Z0SdY6Asd4X29oLvy0g1aXJc6rArO6SF2cQ2o2ROH0iZjHPHIh2mCrfKdRRKgijELDGq6rwoUKzSIenFVeLmERFDGowo8QsZEgny0KQ4rMcalxaTsNalCTcfUglIbao8ORuYEpRzi7DNwCUX4GheqFK\/LJ7o7IerjYE6u7z2LzjeoDerrCMZDs1mLDeJsEURgVLXYbe9eAgoT8iv1pLaJnBtQ9oDIc02x4pIYx1+uRcYMy3\/oPfg\/azZ9c3LTxkPpyC4eXyZ+Hw4P6QzzKHvkfyo54+X87OHPmE2SvVBJfdHSi10gkJ0YFLkMpQbrV0i87vh4SfZ63dhMN1MYF5ZaB3KliuuvqeDCjNFycXhApapWDqOs4ps9zqOHi\/XlNnkXEvTdbck5RUiqt8NCEgEZ56ZmJbku4NEp4uB6TKADGQUzMeK\/o4s1Dwm8cO9T03kwP6rNczrzIYOiI4ErhTS6ZzqVfLslqF2h1NpjvcRM0GfYokCbSPKyIZ232Q1sv2P2qns6qmvAJTQXjceEYh5lizAaOSFGcut9OrzvD49vMipIBhbo86VnnZR+dM+P0KJ\/m6P8gypStMudH432KkB+dvNr7xNz+jYW3GuM9UPX2a8MenGzOxSJJLMzwk8bktjK3CPU+HLLkcYJTtkHrvK5e4ZKeifSNBuCRRBmrzfVj9NxAehCDGvV0FiwmmjYoJIA07C+mLlbVFuPOAbP5BY7E0a4PeLFiXM97pczqqX5U0a0iqOtw94OGz+USL5PEfXPSQ54HHl39nyGKmQhptjXJgjCIubYOiqmQyL4GS\/tCNRdmkEviT9E15Uc0OgyeiapcbcVlTLxzTc0aeOGNkAdLkbDNim1d4yER5vaYUtZFV2yC6b7WXBCQ39fkODGpJUD\/wJ\/7Iln2xrfry7gW82ZIAGaUZ5oBQaDKzAILtDG4QH+ubhx3GKgZVuUedjZ0s\/eaNgQKH25gZqFpBJQ3hYtVxsMOy4RjtaEJpSz9vnkYdphGPAW5bF0AB6PwCKlDR7IXk\/crloQfy9ZkKj2aFb8D78K+QdxNpo+4UXQ2mqrYkui4+9xX+MUFlI5mqtuqyppMF6jfntlGputUx5FbiCV7kNyA2jwX179HpohI6LItuOTzBU\/6krTc7l7pQMEwZnug6BvJ\/WEkmJ\/qy6CtpzMyMu\/RvgH8hW\/QVRjTUWYzZdHIkbYe6LLE\/hrSl3k\/IDewTf09z34Df9CrCITBiGxmJomnKvfIM1bdSpS7xD6NoQaTMRribtMXZorG7D8DLOcGnXKXdkePNtkZkhEJcj9P15dZD8mhscR3zPNy1KzeH9oeU7e+jOE6Q1cpBm\/K76AOt4VtqWxjBvdbUiEKhYmFGSImN+sBS33vRvNwF8xivHISgb9nAMccg+U36Xt2DbrByYTMgiaFSHECX7TV4CoVKFCd4oeqlGox8+pJJGnhmiUFPoT6IAOaE+YokAwS1VrzLJFf5B3OwX4DdVaZJxzaq9i8JC4AHOJ20zaQ+jLsGddoeJzsP7xg+JCQP\/ZWkTG5F02lRGCBsYv7jbg41GQStSwt64ny5rQHIgGULrIrGPbu2W5JrRzjWILc50eCPLHWSlX8P4SAU1D7j4jtxjZYyXm0J17GoFNLrkrqu9vz7seVRtkVDkvYo25XJqlY7qrXr9KHQ9LN55bkMFun+3FNyyWvAOqAnygD2k7QlGkaom61r+vOv22bwYIs8LcXwCBJ\/XVw8XOwnu4R0+LPzaTwyig3YBzNqfgGqhErJnmM403BUWFimc0S6XnLY4XJPtWZAX4eAK92TSWgSoC3YHSLdqpjtDoIpcZZeY1D6VIomGNbYGelvyoztQw1ro1HXVqnCKTVIo8O7THKmTreIjIqIFUF6M9EWihmtLBRtbw6HUAbb+WBGSIkZ4TgqOwuPa7lhgZM49GM1kUJvkBC7YWPS54RcxM+o30B\/RvqFtJ29imaFobyPPIX+sSZE4kXUzdbCaV0Irstnz0IGI27ZLI6UltTAvRtwuFA+9Ta6yjwaYsUVeGA79vcazlzE2KQOnbtcmGZPNKOXxfJUSCdjfbsxdHNzjPVbaQKZZ2gkTIPJ\/2qVQfzl688ZKG1DMW5jarTa0NiFOo1XGCGG67\/C6cJodO1x2GKWFCx8YTSUHMG9ZITF9+SshXlKobpg7Qrtx0Sz15ShSPdX7YFKZxXRAiIhen7guXkS0QGtcU6Zg2k6yb8DNF+Je8oWRHRzrFDmFBmM7ASW3+JIxZ1imMPVHc0Oc6L8risD+jRscnTFf1A5hXdsVRuxPXIRl03GWYnOZW7bmnQpkmFYZeVxxi2VGer7UDeu873FQ7PqGA\/WcDmZVjJNaJXyAlnwY22sFdvZDwIH+PIn0NBuek8HM05wdLSlfPYR\/HFAK0cLXgPvN98fohY5ZS5+0JDm1L2kMaLzxBo\/\/NWteo0YosNSBtfeLhfdM5XNU\/8LaleK9CQeHTJS3oP32EulzkKUpC3hWcp4jZnREK+8IJ+19oZeqZNocN3XyCqcEJBucAXOy6p7Vwgv3qnKYRHUNNd027VutJQ7cynLvwb0kB\/gDIHrkbdnuq\/pp3L\/u59pWm4aYr2TLUU0emO7hWw9B6F20oAJm+p37Hplca5no\/kEsJQR01wsrcI2MOa8p183BYzFRZIEB+S0p+EbB6epF4VGPQ6SNu3rx2c+wiVJ9iyWcQ2ardCVU3df1urCeNvINyD8w9X60f1gsZt\/4W+6wZe940irm5gqq7GKoOrqbvlf6Sjvjc00SOWQYsXWlJjGtfeGl\/xjQrQiVdKvQCFkhQI3KEAI5TchILe19PS8O7oJZeK69Je+AXiqUVlxSr5LbEiBrsJ\/2nFSWVgGIAO5\/YfeXDgJ91f\/o2MjyhHiPmZGzPQTd1BrjtLZJq+dO+kxgoquUisR85wYaKzlmcaY\/xv3jamxH54H8cBTHUEe5AghCfgTj8xXjV4\/YOuqEiOlrRmDxSC9B9ImZHKhxG7uo76Kke2ROLfiyx+515ANKhuwi2Z81K35IVDxdGELnu6ZsBOJb2qqDb+M0tAEgumGSTu+QelCWyGlMwTcLX32lObcXDDGOrZDyFm3oIXXbSQlKhgwL858WwMqr7t6loAdg9si\/uSjkd\/bulTUgfv6SZUQkSzWLV53WwxWFGB\/lybWQGUJfNzwfFJnP6rnQ3ECAQoy7yh0bFgtEsWlGrSbmRxd7e1tPSZ03iz5EZ\/8W9xghhiHea78JS1lw+e+5TVeEF1dVmKcNVGugwhuYZ1oO63QSfC8VmTRGcelEF4nnTwYoP0zjrE3gIGFv3oxiOv\/b66L5K35yctiu2RnYP8iWfNBjSfs1+eVSqel+vi4drquQug2qIJA6stgTKClk2lYjGTImhZySPWmzp7QYyKyuv47Z6EJvXlKvjfTPeKGhe8kYmJbgAvAmNMIaioWeFqD7Hy23dlFYMg9HmtAfTmgslQtRM+8Foya3i5Zw9Z2nAeASg2beb3wGcs9sc8\/WwUON+H6YMN1aa6kPnrvxYBr\/4RRuCRBN\/M9H4tz5MzQKU1M2BV0cQ\/yc2oQ5yllFW6WWwbWHM5XzDSEQ4KH+qhvv94dUuiAVs4XAGAGYgjR9H2WvyY3Cnh2RPpLgfXToA3WByFnFv\/giLXgUC759hZVytHxOrL5W1qypbummdC2naqimbRXtLOKEpI7iqlOyPYuiY\/PjLrvIZ7RAc5J96nG1MI4\/i7JeLphwJNAHSBpw96c7K1wkojplH5I8JHk0qz80GGXp2yK2YDUvPa2qJXLD94PjusVUkH0SOdePlPJ2u5LZR2rJOiz7ypUpiM4seJCIyynZ1wYQiG4ainc5LgzX3WdjxzNZcd+ZW\/SVpvTbbKM8cELz3+rG8R+RhXbOoI\/ObQw2\/dhETHwmStO35lwaXG0P\/DZsM2biaqrpRRUYg+mdr7c\/\/hMLyP8QXiZ0PCyfRjXrBhaZY+xn\/sTG\/PujGDYZQFkzXlRMp++WZfK0MmBwT32F2Me\/+kUMGHwl\/VcenoZcfWUMbSc\/U4Cwe9I8QTMOLcZ6ZJpYhh7T0FN6crPf8F9nC1aY7fmTpyfi0ep56uOvgWY2EFy1k6mepsslrKnAoxzA2tiuvGQFX0RjLxEGbiBhSSYA0fFwJDBhQQ+1EZpTCj5rmSvauv+fA50TPI2JvWKi9auQE+Qo7N8NyPr2QmjbaROHtUdUJWJ6lB8kkSHJKnOvkLnn+MYu19EDv+JWoTsQODDVvwDklYN+vG\/ExbdTp9+QQ\/HxKoXM8Z92pgI+TbF8wfAzkwDQf3cFOspiuKWLc\/desN09MEHko6CopORR69p3yDMHrja094dE7ykZwFyAqKAvIpC2CfHIQd1KenoV\/uc+nTtcJxaldOmK0HhATOyFjJdI1+OiOvwMb6pK5Czhl0atyrdzKCXMS+YJsTGpQLiYSvunS28ceB8h2lTpAR4WwrAPZeUCDeggQb4MDuCUYiRzx31aRCHlUrIERLlG0ZTcYrvwYuJnIbColOXYbehHzDaYr67KDzPCoj7veXWJemLphaNk3s28JNpT6CtYTThK\/Gzugnoy3qOdHZrn5zVoa4B2a9jIQWE3xj+6sBo7P0WBsssfHfP2HcsZM2\/gK8zo+Pzquf9rXex\/EYd+5UaDrv0k79ZMh2yUFi9ovqiTM2ks0o4iB6iiwMpeo3q1aSrbzsoRVeeI0TctIlN92QFkdaUR8kVaNnci9AwKGZ5GqvZeML8Zd\/Mf5iLpaDeMK8neEBrmrawr+SULeaffVJxoU3\/aopNSUjeaWYnG0B3PYb1uJTQYnGF3paeYalzyIjwrdCop0krPGTy0HDbJgVAk3Q+RJ2Bvqo2I+MaC9KKyvfyoOlvYkvGzgP+GzxWKfsgsgDutboigjej\/aHuNwrTh3yjmOEwbrENfRn4BBq\/2K\/+4R\/Ug3UtP1euQneIB0te7BBCP+0sE5nq59PfRebtR1QMhtxKjXqLsv5A8rZ9LZrl5c5Qmbx1raoPgcVMSACYxDvsbedNLn6TSO2VPigN6wwayAuA0oPClIGtw+fYAyFksXKDAV8LqxsAPLqRceh1H4UmqkRgUuSBXT5pkBuF0sU0d9Hm4mOlVKYew5fnnCu2ushM0WT2n5T+YPLMVBUewA+ZIYEzwjaC7dfoeMxrSqpa3GMO39TAa5M6jtscnk2oZjt58XKxDcETI25sfdQx\/YyHb32PmF3eIDS35aLWmhBrBuWqMN9WHAay7nIhpwzAYVQZd1I2eLxpaJU7hD5EPAik9PwMyqgo\/LwDAK901ikzoukcR9HSa9GPVc00zE2g1hiXseNvydxZHILcZhxz6gpNY0k\/vKtiJD5Or+IeLs9U1RihkwrH06CAAvfM+5EMVtqEpYABtL2G5Z0FTVW4YWRbWgNmyOjhk2s2NOjRfhrnmJxw\/EMMZWnKHVSD0OHVs0wAfGqLmFEZwYyDXFRisl9CMkjIiEz8jB\/FDjeVuaqrHw9L0EHt+uIFeslB3XuzGdbmYLHcGWzqlCIpTcfFng9rOM1SQrj0VPE59GluTm\/Eqj2TfNxBIgk8t7GiCk6Q6cxVQD2MwRqlEG+fFSyKK8sQVniyST2epnGnGtRo5vGEQUxlincQ0cClXQ6NWqcGt1ELXIIdQNdkstp5FHZNG\/jBJ8PhUv8iH\/jZ1DCAXWugX0SOIrGSgPI+WYjKntoNsUcZf8ObUs3+GsfY5Ce0zdyv5dPx5rzkOkJ0eoEpERxHm16l3sQ8L+tHQelRz5jHxHLc2WDow1B7RjYT+LLhPjGjyFgqNui\/2PTOgAdIenkVkIxhhPbe0AZd\/R9uUNFAcooRF9MdJAnUR3GahA8n+\/CRwzlC5O71EOiH7wAjw6PaNmoTNq0x1S8nrpvMrwxlDsNFnb\/y67uPfqsXR7HSpDS4io3jGdVVyct7MeqBOHFQrqlHKLKn4bwoP6Jn+LoahRelJOuuehPwGXvr3nss2GGZuYxIzhFuPhP4Na7muB\/924UR\/\/AgORJiS3mIINzLmJokHRaq6fl9vCc\/zeMECDKEXDZwyMupw6QImRwwIzI86nHO8mijVrlYqdmeKDsly6i7BE0P5UFwZiB9vT81nZE6np4kmH\/+9SLdX+Zn89\/qTSXSnpBoNEoxQjk0ACtus+oLL7CZYy\/FH2RK2xwnqKldTuCjuCcQCKwcmhpLTODSijz134TlwBBdTfOZ+9wMzuRo5a17yFuWoOJpWEyWc8hDu1dl6GiaPtxryIvFIlvq+2ILEaeAO\/N3TynqsvVGmVzyA1ht5E\/0xc3o1nAYVqMye0uKamsR63wiZ\/Fm8I2AjMAq8szV2dMUD939QN8G0xDjaQCiopeA8NxR5FlTLYZbWhJmlNQYF3bOns3dqckWwPCgjiY0lpxHhEhED3tzuH2XrqYUX41TBv82hgqhPunp7Ytjt2gXk6tSuRXpDxbqCk+81\/khEKYXkelx\/HDxeR3uj524PkKJVirx4kDg2iSeC4M2H1RT0CIYnfe10s","iv":"4a4bdb6f7e540e69249d868adc1c69fe","s":"990ddd9b9791ed8c"}
Share your thoughts. Click here