Mobile
February 3, 2011
By Rachel Lamb
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
{"ct":"YeZSk3pygqBOhSOFP37OQ6Tqy4WoD2nQIp8z909DPt0eb4IPtf27nLMIOOCkKSvDJpGVIBTN4Re8TVVKcdEiMBHL0dQLFSQSmEFDyrIQe5s6Ow3Tha9uaTTuCCY968FRS\/kMFHzY290JItl2sFj8AZUpgvbgTCmeZSHvooYxaE\/pzGWmGHHd6ztDcJZgbEdVIF52I45myty+KCXUkoRBbBETIm5nmeivqgh3xlW1Fhp4Xl\/8\/ikbT9yoZO+8wJ7X8OK5wdKaaB4wB4pkOO8GRkDWdBXWPApUdtDXkAZTz61V+CoTI3BTp5izSeUmDHZldKnGkXmGipgOPDYAVZqub4I3VihmKqn55WpADO63SFptQj\/z+6tYtIKf1qdM2LIC66fhO4OCjpDAfTPvVumx34RADuu3edS8gz\/24qOGAybYJMq2kt2LddaJRVJRvqJZXeAgSSzb9\/qNmBPcDZZb246T4K\/gguOZQpL9F095f8RoJcvcdA37wbrERVlVVKu000CVBbFepfN\/PmQlJHF7U3AtWPYtZ5O1\/ykMDw+mXdtkNJFyyocilrLvMZCdFZP\/5lBMG9HLedix5+ZuJHdwyCUVIw3hBNGBwzbRRS1jP1lPDWx0P7U0\/IGjGIzNl\/OLPWRz4d31vbQ0BhMnidiryq\/81jEBmbBWrrtOGOuFgKAPKx3KGFVGtm+CcyF5\/l3IUWxujiMAIcmDBQmNOVABAzHpgg88H7m0Uaohfed+vU4xUy3OQPbm8cGDvjcS9oUPt6SJ63AdUx8tobP3QMfi1hLacv1+3ZzDO+jS0e9eU8aZWCf1L7B\/YhFq+K+X1hvxrm5zbe87JG0epXuP+SVHIcfsJ8UErpHAlbDgNM\/o8B3fjVdxoVUYZjgFxGCH+t9gotaYDUIYUWLlWQNVbYJjyn2T9IJ2BJmFET+aehnKQqKwFyiDce1nNvqnYwY768kwMp948EJvcHqYjbWmt2TnF01Hq6CoOyRkiIJJgFmlYKVysVI7VXpDHsmhdKI4QxfyXyo434GfUOP0+o6IAlpGQFNkNXRhoHJ+OP6AUdA9YZ\/vGKYQEiiS335KnvkqAp8w\/cE+4WbcDl9+1WSOO2sGzVdQSxYwmfo8VfKjGQ5QQPHXe0qttotXKi84BxdZFD+cQNWg4EhQpq+Z+ATH42uBy+yFkj4UM7yBoQC5JCCV0zuamyH47i\/fAvfy1IKmwBPDN2+DCuFOcDXY4B+9GdqlqrokKJmDhe5GL0JgEV888Q3YuwVQnkdDKsWNdOvo2dyeT6asyef6B+URYZc6U6bOU6VOruaenKlJN8plwvaA4qTobE7j0uIKCYbRLmsdLRQ7KqwR+G88qpq0UjbeP463gleHgHXRJd9mvDL\/Emic1x9DMtH2xmvZwDvOrOHYDIzcfv6JU\/dCQ11QEtXOOgN1Ulmh9Cajh2tDFV+lgAovYovLSpKlup4q3niN9ZOzi0w9OHFMSWWQ026gZavaF67uT4TxGRv24FE9lIpX2z4EyPPeGuvwWDciF4a\/u5btRJETeenC8ozdcAeF2ZPYFFmzBPsuBkwy0Zy+7rJAMTtkqkl6nnqa0r64CfeE6mi6qAwlnQJoBED9gPZxmdu09n\/WJILAEtpLuimQEZFqhFxbliprF69QbIY8hJfawktDkxXoXec5D6QBbONqIH4MCZLAUoevTyXmwgHzhNBT+qC1hE783bceKJSupOSfY3aQJvdBL1WAwD0Rk34WCs6HN125pPXCscEmalNceOmGFcgdyXSG4uBbmtV237KhuDbuFSuka14OZjsjLmEGKWtWyzXTUPvr10UG1AP8SvcTSvJ9YqixHCIrCGVgIrYUbHag1uVep+WVp5stm9H7Bxw72F1JpxS0DRm7hk46r\/oLkyXzLZ7Tm8HOcyIkBuKo1DY6Oa5iX4u0vFSDrWyd\/5hFtXyV3LEcQ6FQ5HgFswVA8YVSjDhCG14Fke1Nx+pOwlnfHhFwaIx3AwDDP1atETMSWC432RVplbz\/3TPZa0XaEcHuDf5q8oduI6XUFta+G7XTquKH3PBHiKklKiWmBGeV+wnl1zXQr7RBCfUUB2x5sxn8Tfo6kb\/HbP3PA2BDo6cO3yUauDzJaotMakuGEJ2W64o0isI6dFF7nGmNnT7aXPiAdQtf3mlvBcl0VI14kMTV9nwNyRve7ZhpTEHA\/NUFscKlOyFQGOOySfozKG4p2xbhcKMo+e2q8eGt7ipYzBrnpWv4LJyZGhBuLLao3NIdbTrQbPFlzF65lIGeGkpQqPjq6QH\/UnoWurUS7Z0qTcYA6V8QQEKCA75S7wJQlPUPvV4T3ynuxNAGDlb2xFQkb71YLMaEOuMVaT2eqmxQkNCopov6ITb+I2Hqci1J7SfIBnpasmMhIBTEbjJtkn9DcHFx3REDnnikAbNH9LAGcPWGt8iWZOvLmYYLrYt5Q71nbFFqWXPzcC70Yz0qYeBk79jMauMNAEQl7BPvPoracEgS2pqUpp67mvyGLxVzVQrksJB0AXW51gQr\/iXa57wl7C41owtt6Ib1ZKtvKMaXT\/3uFW3SvH9PjNKMONpCeeE2IjhUOeayg9LgQjzn2e3XBPTEsoK+5n6dEWZ2SqnAnUEsbSFbUn3P77HeZ9GD087+nc6\/HLYUZjdO0k+lEzljdU8XlyPKvvJFrjH+6ZkFKwdGY8ysMECyxvtgW+OmnW4cDLFQJs7mlwzHAsUzSTfa3bQN5hfLtyrb8ntjiyIyxzcO2pARnon0d+6cHKoVGhfk5sSGtVmesxpbjTmTEZ7pXZLOXFRvusrX3mi1m0SPBu0Q7MhwmsGO4jaaOgZ64yivdx3KiaYO8t\/RZCLQjCnRXmTuEPPG\/2qqHUGDKnTpH\/P+41cECnesBL\/nlMeUXa3irFQxXyWtSIUqDSOfmM97IpNBDagMsag7DZ6H1NXf8Z5Pcz6usDFncLfEKngmFz0Fi6ce58o6AI4wn0AeFvPLKeScYRlvEwJiPNTt0y8EkymvBL7Ny4pqcNsmt1FFyN\/r1S9UNP1kCA6QAe33GLPnwGb4cAHPrpvGqznjiiMsKzVfniH6efRuRrAE8PHMouWVgeu2+ciw5+lW11bWvmF3UJ9rv\/r5QyHdVkhh1oQGk4lgJlf8r9tzR8V7MWEWxy4nzWaVXqg\/r\/NhMm+Ja0d2gGE4gU7Le4Zwnf\/8vCjAUM5aypomjXoURHXY3y2ZhqCgwlvVoV5weCqVe+THib6e72YdefGBZj15QMz9xsYKwohKZlHcVpAv+21u6UlKrOEGB0ppN+kZYdGXuhHT5zH0EdMBA3+hLi82bQRIaY2zS6MymmaqE26OnMuYCRVMqX+wBSZXBBB+t7GwSuvmA1O5MFQ+qE2Mpni2kiQYAijtpjvCHSOZgcnoC9NQpPXdBDvL0ftM1ZDeP8vRE1KLE5hFcHT7a6XJRB9DdgVjZF+AwYSaDvoo76nNT6eqsf+Q4yE3bIMXGHVs0oCfr\/wJc21SLqerGlbMLG0dHM7XdPRL2PPtXd1vTQ6nVW7ixCS++fkMhvuPE2MSvyrLAjAMNSYY45C3CMsenhzwjNwsmnQN+oXOWoTckh6uHMNJt6YiMF3wnB5kglq9qdFCbLhvLk2ETW9nnJHMhBbQF8yoDQwp8tqas41eAKugoWuYsBxdJXch8tPLzfh1\/nk0BGZK5\/agvxGfZjgLYpxqkfB7Vgt9k8MRotwoTigLjw6KDYKqSHn8vjT2+\/RljB+W+h4KqMROtbRna37FIj3ZTdjTEmqbbpdxTbE5s4DIzVCD\/1KUjWBEgJDlavqTV5QB57KYkdfsCDy4FUntT0curIXiJifcKdfpslGNSqaNSN9OLix9Sm9KtfJA723+ugFG5IC9i54l89vhVecUWgJtjvp0rFvzULU8p4plvwTJt9pS6gSG9Nwehj5zyB8qQPzalBVPrKpWjTRXWD3+FbjGsq7jz2gFp3ZYTikM3wCHX5WzUl6VDJ2jc8VBQeEB4Q6UN\/8u5Qfl7o81NQNJ7f6Eu8h4pOnQud1YoSUU1M8I8waNj+l\/7SiQllT25OHb7pEaY9SSA9ipO3iBHeo0h4clpv50vBHnm9VIv7DRknZ1Szt7xoY\/f3AjL9JYMcv7kFEqCcqEutEGYrlBM3tE7wFQ\/UjVurgki9aF1DTkhzv5\/KHywuZbLzp5vs2476WcodVDkCmPWUo\/5Hju37Nmo49WIbWqKtcJxNLmpM7rmbh+yMjYLzB7Fva7I82xSCR7rqwabWXBhgj9jHAY+zKUVYVft6wUMxFZ9t63O5mfPwA+KoFNplqEzcpP7EhvfHn5LWKrBL42YEHHrVheuSQllo39ghaPA7uCZRtNAfiUVqLYsvPSFtpLo0MEi1hS6y2ZPj4akhIDGmhypeRWrugiXLCepy+HlxutohTXuJkG5NtBFwlMeZLZwgJAV0KBRxD78Sibu5CAPha3+126zbE5ty2DfBVDRs75KMelaYMmYS661+GjJfIPNWXiBE5ShlPTfpZf6\/lqmYTVWKVy4BtKU4J3BRlGZWskvLM\/taD8J9e\/lW4ThdVb3B41R9izBpYK2jBq1GIQURtdPyVyk\/8iwy6\/itZtcMxQwkwrArtDAhLDxgrk5LARPgQ7vU335uEcLg8dMmY5NE4tiNqVoxquuoHnNs5ZxJnnaNtu1r0Ji5NZJ8JMUm1aXtXzOaFHiJKPtAGZAyDfnm3lYSPKMSDvFLjNGxrEi0RvsZ9nJ1zUGEA1RaZv3jFTHvBH3TBJXXn593UbKZLZm6SwJ+qFWfF9UFWC\/ImrAtnqY9wR+BZisoTKFWyo0LzwK03jDqNJ8epHEDTLgVkDpkZaWis35kDwMiNjgBH9cR1l+BsbMVBtdJu8XIXYB7JkR0A\/V6wQt4l2a1C1\/anb95BixpqVJvtYRtGrSGj4O0h38Iej6xQB+WT\/cHYC84fWjfCKh2A83AipV4YkZ29niUZ5IfNL6oUnJyxy2Ay3IKNCh4UJ7WIPFZhkrQYLswofVkszO44Tp1uIMr5ycBMcwTv2rfka4cbjPxsd0BGxIKNN4jK7vmpuaju3v7q3P5fMX\/G0fbhqs+WPUc02elWCD47MJJrHSygkNZttntxLPQ49Hwig\/AJWpyMTnvnYyglxov\/hpHrDNKQ6yoL5stT4xA9uQs4Fk\/Q5DgIKctpgJZwc+ArV+rXzFLlKGGJITgzNNm7oAMp7xOe1WGeiGz8x9D2fWclfHpuGqFvd3E1oK7VuamhjFHGrm2gUrCxmCmGiLUFHa6p6O3kU1KfvCXhclYRpyLSrdVoLmncssb5\/t8IyLbPxOzNq7KtA4JKepFdPr3JbJXIJQ5yU52huEnEveSjR8hejqW\/ExpKePfLqXgKEKj0lZmLP0v6cKbHUsEyd1W\/0f8RhMO\/knmNXiVo18l1ZdC5pqLTL9arQtTFvB\/d1DYqeUz3y7r2GjwzStXRs1jXnSqERGsbtKb5bSBxF5S69x5y5n2oJhUJplvA2jDp6dg\/dy9YmzG34MdDMZtNbzC8ZHGmpBW0r9S\/3q2zSNyllFm0ZpFRfwVf2mzoa5oSQKMidoJBGvEnHOJFQS+yOAUOmv\/vv2hq0Z2YSvWvjKkF5NwV6vYMU66TaJvJ0ioyY\/Og+PtkEO99jMv4lpE4w21aRZG5FosFKcR03uBbwDvxiEaQKoHqKjuh+qHnusv9\/yjt2FeMHmJa1bwC1RSuuuuOoavJh78WJrWtLG\/JSoR0KHkGfWXzs4KR5Ls4jDCB3bHZ13XPormYaYMVYAO\/kr82RjMMc\/qb3Dk+a6QCrPpx2QjMF2uiMOC32oDpNGn1+Bgxo5XkIlpRrOnKEPU73LEmk2QciTKyk5I2BBQ46j+Gf0m1mL0\/Yc\/q2zdI4AQ2j+R1DyDrzrgXHy8PxZZTURYFkyC0ROBenFHxsuzDy+xx1mIMd9T6y0Iat4w4O2L6AP2eEdfEuRU5TWsPECy8XhAHiXxIYUkMSaGSaYKjezLTmdTK4AH8HZCndobX5PVOKnG\/M\/wcFQPeRl3wAfC2r13u\/y4w1J83oej4t5CZxtlrL5uBkfobwOWK3umt960H4xJ92fVoEGChqxR8tjhviQZ1B7jDfQ97V+fcqmSb6qVwb8cWdoJwx1KLfgG9vSjSka0fi0V9QH3BtWlPII3Ff1fDKE0eROpdkFsXsUsm6FVI9W6dJMThXLlxvhSmvZOWnnSwhZptShwHnkWwnq4Qh7YrAKQBWmMK79eVIcEUuDIGFHQyYcTdTVY7CilmCbx4u0BEwkcfoOq6L2AUKmG+NX0gvmJ3iNna5z8ikBEtE9q\/GVaW+aoR4jflz7rr8Qt6ZYsl6egu5JM8OaWIw4ogJ6mEqL4REtWyoKu1XD2+QzapO\/TuDOCSBoHAFk38hldL6nf\/58oqJyrDBABlYC48w68NfRKozeN5wfsjoijwYLt++xWBlKe6GGVsHSMY\/A3ZKvD6KGiJEGruIGRFamNqYyIyzCeebGLuHYYdJM9P5e8NBJrzMif1PM28ZCeE375Ou7hTmKg+BD716mSyUX3gEMQGNC+n7f7st\/ljryE+CQiido0IfzDReKvY2V5uTJb8lrSomBWuBRm3iMtVDmxd\/7sE2s6fIq3q+YyD07IR9aArZorIgGthwBy\/4D6AKRqjlZuACERZ4XUwfF6cbQWxTjQ6EC+KaB\/NnL1qw0WEbehVY37KlKYlGXOx7yXnYvZ4z+A0Ers24gie7iq7jH04YRjjvQAIqcEoCwa\/YGZjiw7FaBlJpFwFoZQ3qR4TbppO5+5yeuBbp\/c0LZQ+GX9Ra3wEsSrolj6bu0BduyfH7Q45knuBWO+0OZFNQeDVnfJux73arLWPW8XiFybHhXBXw1G+sNxsqX0U2qW\/oN64h7pYDMhFgclaP5NEPdIPdeqF28dyCodvzl3g5G+t5Op9lBUpfJ75J6NW55CoqBHSicT4hjO\/tYCRXCPsug30f0oP8mUrsWWDB8Ru5r7CLo8hTXQWJwQgeX6qLdXPDiM3RtfzKgN1Id6HhcGdV2doM5Qifww\/kxobhm7ZnbKdGaGNEOMlINAcN0VQDldSbuOiFo6LWuHDDwnOPIqaN8Km6pgvG\/DR2EsmPuUN+6AvN\/d6OZFz2WgUyQ3khTUJTtFqBxsNT2cWMXzoKR9xMUTzcWI6WQ06TlG2ACf9UwEQ8lZmxskW93zT3hxKafdLMZJ7RZoIdBuu3r81p1ntinSXaEcQN5elnmLl5P5uj5Ln82QofeZZ\/Huy9xZSEdiPmA3Y0sELLCiaJNwkKRSj3eM7e14iqtaWXiG\/OpkR9Iege3GFP1PfaWdt\/wnO8af\/AEgYD54GgbMleHJ04xDWfvfNURPSfOzHaAK2UoNYxMZKU8UzyTkZvPpiWeOvHrlHLjV4lxaj2oULD3sRDCjhNZWaW1M5Jx2Edxy2gvMz\/CyVPIIeasJS7WCWWJJm6B491oNEKQTJdYckpW5IbNrqThPLK\/ZzPVkpJcUeWEMqcaRT\/QRSAhEUGFEecseCCD9PAvwqipHc7zrbYUd+N6HeCjpdkU5pywF3CfVH0ciDs2Uz0NdgZKRtddA5itrdLqYLO67D6XRskB3NG3\/dDDeAxEiTKRuGdG82Y6CwcwFHzG7w0HAmp2X00+17CStchoYNd5GzjV\/mNRyLwsidZqF3FAMh\/+YFQ01aDjpi2FPM6Wl4HWoaBOoLZ\/2E\/1i7B7RTbE4rGTgbunkHct24nijBGCoiPei89LPfZ0IuE\/IGLHRRwa8iFryrMJTba03Mc4x+DxcTZVvBhAJ3f8d8bD6W0eG9M8UIG1gM3MdzwmdVXVdsWKUgYwnGsdjk6XC3YZy00f8\/msLSIoy2S5oxfbEGIVkAQiKCEVOAP0i7rm6vVE2F0heOv9cx4mcN93CT0cd4YPiBthAvVWgKZFKOErPD1MHKEOPKyqRw+MZ20UMop7nfzI+5ln+I0oI+6SLo1x5cpB6vM0yNNCw2EzRH7vySGZv+a0ljA+90xFtL\/wkc5sq9B51EBunXJU5F0tFp\/xxsmPzMwPd23zGfuoaiD1f8EB8kR08YeQz4wDCL0kLsapX5G2NrnOIha08n6CCFg67xhvLZljPBLyaqeRuIN0kSVtMzIZEnCcxXL+exYxyqI53dAdc4guT6PCpdEoaHx2XP0Ye8V\/Xs7jJuh+qjP0sGFiSIBEbc5BG9oa0LoAt5z5d\/Leys5TRs4l2WiVJIsXmgX\/cJMIFG3+ZSixrfuKJKkMfOghXJgX9hV7pD3uQflE45VI8zMNXlFyPZ7uh9BWP4khSzTYmxeE7vN1TaA5OZId1+FlTXFWWk9K8NvAN+npNUOWR5DXPjOlsHpHlYxlsOkk3jKNDrVswsZqisG5LiTWFyQyfqdtPCfi+kZCQ61IEDigNx4Aulv9UzWCWr8dGKhgisQ8np4O7Jf8R95DQM+Y5AfFt\/U6VycAvYRXXgYRgH8Bnjp+UPVvn5KMhfQc8CtQ1kxRFQCBGSb5YMOKp81aRAmhwIUSTOUZdZY679phlS6YkfINM1LJzwdlyI7nte8ECRsU4UqlwUAwx9zqvv4fuc2PA2WYaaNRqs3Vn+HBbQ1wVpRHOoccXVcItmk\/iqcRxf8F6Rn34C07pyqlrrHj6NlnvMYpPJbgE2d96wL3o5oUFYMgC6AqFyvf8VQD8vUzXJzMHrR5FpNir8kTWwr\/gYgpa+ue9ARki4inWChnsyqQR32wlOQGvedSuiW1aVM1WbNZgdCHelR1neih+dC6rVnkoZv5k8snzCs5ZW\/NSO0ew\/NIOilRjs7IFIpHFCVmYjY5KBec9Hg86X\/SQJmEChf9x43K5u051JdftmIhIBIUYnOKPfCZsoU15Po\/H4awcE2Pw7LnQ7T32sNmk8GwdbcIwJJHIs6Wc+7QeAqqcZg63dEX0N83jI2YEgIRNSDRv5JKagwCVNgUHmRvIWV32wHcjkd+16BKmI0r2Qs31mLVE6dbpjKhSzkyUhKG06iGk\/DDiA+PEAq2c70KGemgh7ujPd63Ve2r1cJOJVKkfZF21RWYrZsW+M65hC4wlONntRghuqmrUEKo0uQnVkY+YgliX1VXZ6r1wmjbiH5Ruq1RQH6zih2o8xhm\/0o\/RCxHiMp2PR9NfopOaeWHeezqqvvWw8zNXVCq\/3SKUTZbCrkF6e9qLuaGQsbXI3sImob9Vz8Zn0+KjGY1lXTRlsn8dt9rIRlJrx8IXPHBebBYzTHayG9cnd23v\/PtVQsR4YGmz2I3h6JW5KkTT4UrvCJSUZl\/G29NPEOXPqAdhtCSAiXuc0wDyEShTIozHrrLQAT9rr8EERd+k7CBh6TVmvqdqMCRXTZKmQsscWu","iv":"33d9eaad6dcc97329a031491c6a632ad","s":"2a31d5af66e4f6bf"}
Share your thoughts. Click here