When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"3679bbc17f522fdf2019f6c4dd7e3ea1","s":"19633b5656c32204"}