When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"30bb443f6cf0d0577f18ecc4331fdf61","s":"d02715515f1cb283"}