Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"3cd6266b00f2139a42205f093d26a055","s":"fde9c0e2e58259ed"}
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