Why the presidential campaign was not a case study in building a mobile strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7a36729a69b9a7ebd4b117226750b7d9","s":"c86921b093b8016a"}