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Why video is necessary in email campaigns

March 22, 2012

 

By Rachel Lamb

As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Saks prelaunches seasonal styles from Prada
  4. 2019 luxury spend expected to grow highest in UK
  5. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  6. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  7. Partnership with Vinitaly brings oenology to Orient Express
  8. Latest Tiffany & Co. exhibition makes Tokyo debut
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