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April 20, 2024
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Internet

Will Google +1 News have any effect on luxury brands?

April 8, 2011

Brands would be wise to buy market shares on search engines

 

By Rachel Lamb

Google +1 News, Google's solution to the Facebook “like” epidemic, could potentially act as a ranking system for brands looking to increase their prominence on the search engine, but it will do little to help a brand’s presence if consumers are not on board.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Mandarin Oriental hosts charity gala in London
  3. Burberry transforms customer experiences through digital innovation
  4. Dior explores the craft of Sauvage in new campaign
  5. Dior takes a step towards film with latest perfume ad
  6. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  7. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Rimowa debuts ‘new era’ of Never Still campaign
  10. VF Corporation names Benno Dorer as interim president/CEO amidst transition
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